Impact Radius’ digital marketing platform enables significant improvement in the return on global advertising spend for brands and agencies. The company provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics. Impact Radius provides a singular view into the consumer journey, tracks cross-channel marketing efforts, and delivers Big Data insights that drive revenue growth.
Impact Radius was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint.
From the beginning, we disrupted the industry by moving away from the affiliate network model, instead introducing a SaaS technology platform for performance marketing professionals.
We then set our sights on omnichannel marketing analytics, building the most comprehensive digital marketing platform with multi-channel insights, attribution modeling, tag management and automated workflows. We remain committed to best-in-class technology, transparent data you can trust, and unceasing innovation that delivers next-generation solutions to digital marketers around the world.