Retailer
Have full control over your promotions: track all of your direct and network partnerships, as well as paid search, re-marketing, and display initiatives through a single, integrated advertising platform. Plus, robust product catalog feeds, SKU-level reporting, and negative promo codes.
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Travel
Grow overall bookings by marketing across all media channels with limited media-expenditure risks. Streamline travel agent channels, both for leisure and group travel—plus hotels can also increase Revenue Per Available Room (RevPAR) through more efficient marketing.
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Financial Services
Identify new lead sources and evaluate lead-quality with limited test buys, and then optimize accordingly. By utilizing multiple conversion paths, you have the opportunity to increase your revenues by up to 20%.
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Lead Generation
Simplify your existing marketing efforts with our integrated platform that is perfect for lead generation marketing. Advertisers can find new media partners, as well as evaluate the contribution of existing partners, across all media channels.
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Cost-per-Acquisition (CPA) Networks
Simplify your existing marketing efforts with our integrated platform that is perfect for lead generation marketing. Advertisers can find new media partners, as well as evaluate the value of existing partners, across all media channels.
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Direct Response Television (DRTV) Advertisers
Seamlessly track all your buys or just your pay-per-inquiry campaigns via our platform. Use SMS short codes, unique domain names, and unique phone numbers for your DRTV advertising. Plus, expand your initiatives into new channels, such as mobile and social media.
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Business-to-Business
Go beyond traditional online media partners, and provision unique phone numbers and promo codes to partners in all media channels. Plus, using customer relationship management (CRM) tools, track the lifetime value of each media partnership.
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Mobile Marketing
Create and execute mobile campaigns easily. Impact Radius is the first complete mobile marketing performance-advertising platform, and the technology supports SMS marketing, pay-per-call, mobile web CPA, and app install tracking.
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