Radiating Thoughts
Articles, discussions, and expertise from the Impact Radius team.
Is Larry Page Crazy (For Killing GAN)?
Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser. Read More →
Affiliate Summit West 2013 Speaker Preview - Todd Crawford
Todd Crawford will be featured on a panel discussing “Attribution and Affiliate Marketing”. This group of experts will openly discuss the latest concepts in attribution modelling and more specifically, attribution in the context of affiliate and performance marketing. For a preview of the topic, listen to Todd’s interview with Mary Poiley on GeekCast.fm. Read More →
Mustache Radius Conquers #Movember
If you walked through the Impact Radius offices in November, you may have wondered if you had wandered into a 70s Miami club or on the set of a Magnum P.I. remake. For thirty days, the distinguished gentlemen of Impact Radius brought the Chevron, the Handlebar, and other fine mustaches (partially) back in style. Not for personal fame of course, but for a great cause! Yes, Movember was in full force at Impact Radius. Read More →
A Fresh Take on Reporting
One key feature universal to all Impact Radius products is our reporting suite. With our rapidly expanding line of products and breadth of customers, we’ve gone back to the drawing board and completely redesigned our reporting tool. Our new tool simplifies and streamlines reporting, enabling users to more easily manage their marketing campaigns with fewer reports. Do more with less - is that even possible? Read More →
Multi-Channel Attribution
Let’s face it - attribution is a dense topic. A lot goes into it. Without oversimplifying, let’s take a quick look at attribution modeling, the benefits of multi-channel attribution modeling, and a few basic models to get started. Read More →
Launching Your First Affiliate Marketing Campaign
Now that you’ve decided to launch your first affiliate marketing campaign, you’re probably trying to decide where to start. While that might seem like a daunting task, there are several basic components you’ll need to consider as you get your program started. Read More →
The Reasons for Impact Radius
Why Impact Radius? We commonly get asked this question. In fact, Murray Newlands with Performance Marketing Insider wanted to know the same thing and recently caught up with Impact Radius co-founder, Todd Crawford, at Affiliate Summit East in New York. Check out Todd’s response below Read More →
Affiliate Marketing in a Nutshell
Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser. Read More →
Join us at A4U Expo in London
Impact Radius will be attending one of the largest events for digital marketers, A4U Expo London, the 16th and 17th of October at the Hilton London Metropole. One of our founders, Todd Crawford, will be participating in a panel discussion - "Have We Over-Engineered? Technology Congestion in Performance Marketing", 14:30-15:30 in Balmoral Tuesday 16th October. Read More →
The Fast Five of Tag Management Systems
Our latest tag management system in particular offers a major speed benefit. On our own website, www.impactradius.com, we’ve experienced as much as a 77% reduction in page load time after implementing our tag management system! This incredible improvement has us quite excited. But how does a single line of code help speed up my site you ask? Here are five reasons behind the magic of consolidating all your tags. Read More →
About Radiating Thoughts
Impact Radius has a veteran team of marketing and technology experts who contribute to Radiating Thoughts—sharing articles, white papers, videos, insights, and impressions about the industry and where it's heading.
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