Performance marketing, and more narrowly affiliate marketing, has always been a rapidly growing and evolving industry. Along with it, the larger space of digital marketing is moving at a faster pace than ever before, so it is a good time to look at future trends that might change the model.
Big Data-driven Insights
While there is still room for improvement, marketers in non-affiliate channels have come to rely on detailed reporting and meaningful insights for their channels. The affiliate channel, meanwhile, has stayed in the “dark ages” with respect to data. Read more