Affiliate marketing is one of the most efficient and cost-effective ways to reach your target customers. The performance-based channel offers tremendous opportunities for advertisers, yet marketers often stop short of realizing its full value. Read more
Introducing our latest update to the Impact Radius platform – there is a new page that lists an advertiser’s products. This provides a convenient way for media partners to quickly scan an advertiser’s inventory and find products to promote. Read more
Traditionally, B2B marketing has taken a different approach to customer acquisition, growth and engagement than B2C marketing. However, the boundaries have become more and more blurred while tactics and strategies have relevance in both markets. Keeping that in mind, why not adopt a few proven B2C methods this year and measure their success in your marketing mix? Read more
We’re excited to announce the release of our deeplink plugin for the Chrome browser! It enables Media Partners to quickly generate tracking links to particular pages while browsing an Impact Radius advertiser’s website. Deeplinks typically get higher conversion rates, as they send users to more targeted pages. Read more
2015 went down in the history books as our best year ever on many fronts. The hard work from our team and the adoption of our solutions by the industry has propelled Impact Radius forward with tremendous momentum that will surely continue in 2016. I want to take a few minutes and highlight some milestones and accomplishments for Impact Radius in 2015. Read more
I’ve heard many fellow marketers exclaim, “I was told there would be no math.” It’s possible those words have even escaped my own mouth. Today, however, the rise of Big Data means math and marketing are inextricably linked — and that’s a good thing.
In this episode of Industry Insiders Spotlight, Todd chats again with Bob Glazer, Founder and Managing Director of Acceleration Partners. They discuss strategies for taking your affiliate program global. Watch Now.
Affiliate Summit West 2016 is nearly here, and Impact Radius is planning on making it the best one yet – and that means being prepared. Whether you’re new to the conference, or are an Affiliate Summit veteran, we can guarantee you don’t want to miss our Affiliate Summit West 2016 tips.