Todd meets with David Naffziger, CEO of BrandVerity, a company that provides services to detect online brand and trademark abuse. David talks about some of the techniques they use to identify affiliate violations of paid search policies.
Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability to target specific audience. These segmentation options can help your app adoption a great deal, when implemented correctly. Fail to keep up, and you risk getting lost in the sea of growing applications in the marketplace. Here are some highlights of the latest updates to keep you up to speed. Read more
Performance Marketing Insights (PMI) Europe is the world’s leading global performance marketing conference, and for a consecutive year PMI Europe is being held in Europe’s “hippest” city, Berlin. With over 1,000 senior marketing professionals from more than 40 different countries, inspirational keynotes and thought leadership sessions, it’s certainly not to be missed. Read more
Affiliate marketing has been around for over 20 years yet the data we use to measure it hasn’t changed much. Agencies and marketing managers need to be able to demonstrate the value of the affiliate channel as well as the value of individual affiliate partners. In my previous blog post, The Secret to Affiliate Marketing Incrementality Revealed, I showed you how to determine and measure incremental value in the affiliate channel. In this post, I will show you how to uncover the hidden value in your affiliate channel. Read more
Coming soon! I am expanding our current Impact Radius Industry Insider’s Spotlight series to begin looking at current issues and trends in the performance marketing industry. Using the same one-on-one format, these video interviews with industry insiders will address the top industry issues and trends affecting us all. Read more
Todd chats with Adam Glazer, Co-Founder and Managing Director of Partner Commerce, a performance marketing agency for B2B advertisers. Adam talks about how he got started in the industry and the unique needs of B2B clients.
Did you hear the buzz about our Media Manager launch? Media Manager is a centralized data hub that tracks the performance of all your marketing channels. You can configure crediting logic and get all the reports you need — from the channel level all the way down to individual conversion paths — giving you the data and insights to optimize your ad spend. Over the next few weeks and months, we will continue to unveil new Media Manager capabilities so look for updates and feature highlights. Read more
A true innovator and leader in the Internet Retailer realm, Jason Goldberger is guaranteed to present an insightful keynote. We’ve loved working with Target and can’t wait to see how they continue to grow. Since Jason’s appointment, Target has successfully rebuilt both desktop and mobile versions of its website and launched enhanced versions of the Target app. Read more
We survived ad tech SF 2015 — and it was awesome. For two busy days, our booth was full, connections were made, and we got to spread the word about our how we help affiliate and digital marketers maximize their return on ad spend. Read more