Let’s face it. Everyone today is in motion. Like electrons “blinking” in and out of existence, it seems we all need to be everywhere at once. Work, play, love, art, travel — all the pieces and passions of our life seem to frantically overlap.
So it’s not surprising that we’ve gotten positively addicted to our mobile devices. We use them for fact-finding, socialization, entertainment, and of course, work. The smartphone is, therefore, the true personal computer. We work out with it, sleep with it, and make certain it is close-by at all times.
This always-connected, always-on, brave new world requires marketers to re-evaluate both their strategies and tactics. They must clearly up their game — and stay connected with their own customers — 24/7 as well. Read more