Why on earth would Larry Page suddenly shutter Google Affiliate Network (GAN)?
It appears bizarre at first glance, as this affiliate advertising powerhouse seems a natural complement to Google’s core internet search and display segments.
Plus, the money’s not bad either. I estimate GAN does $50MM to $150MM top line annually, with maybe 50% dropping to the bottom. So turning off $50MM in annual bottom line contribution takes cojones, I would think, even for the almighty Google!