Radiating Thoughts

On Tuesday, Feb 7th, Impact Radius co-founder Todd Crawford is speaking at the Online Marketing Summit to share some expert coupon strategies for eCommerce companies. Here are some highlights of the key action items he's recommending. Read More →

In the summary of our #2012Marketing Challenges Series, we referenced our plans to post solutions for each of the topics listed in the series.  We're pleased to announce the publication of our 2012 Marketing Solutions e-booklet. It's available for free from our resources page. Read More →

By 2016, Forrester predicts that online advertising spend will overtake TV. Advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. And with the next evolution of digital channels such as Microsoft’s Kinect, Apple’s iAD, and social gaming platforms such as Zygna taking the centre stage, marketers will have to try a little harder than a QR code, a mobile website, or a social media web 2.0 campaign to keep up in the digital age. The emerging media platforms are racing to amaze their customers with innovative and novel experiences. And marketing has to keep pace. Read More →

Last year, Microsoft released a study on the evolution of a 3-screen media environment. The premise of the study was that marketers need to be aware of the behaviors and attitudes of consumers towards each screen, how consumers expect their different media to work together, and what consumers expect from their media and advertising experiences. As we move into 2012, here at Impact Radius we have been talking to our clients and thinking about the challenge of marketing to the evolving “multi-screen” consumer. Read More →

The Performance Marketing community is filled with people providing advice.  Some of the advice is exceptional while some is not. With all of the changes in the industry, the demand for quality content and actionable insight is essential for people that want to stay ahead. So we decided to do the research for you. After our exhaustive research in the performance marketing industry, we discovered an elite group of people providing extraordinary advice. Their advice is influencing the industry today and as importantly shaping the future.  These are the proverbial movers and shakers, the influencers, the leaders and the motivators.  Without them, the industry would be less transparent, less trustworthy, less important. Read More →

One of the biggest draw towards digital for marketers is the ability to track and generate performance data. Everyone needs data, and today even the most amateur of digital marketers have access to a combination of databases, software interfaces and analytic tools to manage campaigns, study web analytics, track media partner conversions and create reports about social influence. The trend towards data has however made data collection and reporting more complex: suddenly, we are all using a myriad of software interfaces, reporting tools and good old fashioned spreadsheets to manage, measure, track and optimize our online marketing campaigns. The challenge becomes the ability to aggregate this data and extract it in meaningful ways for all stakeholders across the organization. Read More →

The promise of digital marketing is that metrics, measurement, and data-driven decisions will help marketing executives to produce a higher ROI. And yet, as most top-performing marketers know, the proliferation of campaign data and tracking analytics has actually made our jobs harder, not easier. Layer on top the convergence of offline and online marketing campaigns and the issue further complicates itself.
Consider that in a 2011 study by Forbes nearly half of respondents reported increasing their spending on business intelligence and 78% reported that they were placing more scrutiny on what channels performed. Read More →

Robert Collier, an early pioneer of direct response marketing, often said that one of the most powerful ways to influence people to buy is to present them with a novel offer. Consumers crave novel experiences, and if they have never seen the offer before they will buy in throngs. But, as he warned, don’t rely on the trick to last long. Novelty has a short shelf life after all. In 2010, consumers found novel offers through the explosion of deal sites. They could use their collective bargaining power to get ridiculously cheap products and services from their local merchants. And they bought. Groupon grew from $33 million in sales the year before to $760 million in 2010. Yet, in 2011, it looks like the novelty is wearing off. Since July 2011, according to Experian Hitwise, Groupon has seen a 50% dip in its web traffic. Read More →

In the first quarter of 2011, more than 1.11 trillion display ads were delivered to US Internet users. With recent advancements in remarketing and behavioral targeting technology, it’s clear that display advertising is making a huge comeback. And according to Forrester’s recent US Interactive Marketing Forecast, by 2016 advertisers will spend as much on interactive marketing as they do on television advertising today. Display ads in particular will grow from $10.9 billion this year to $27.6 billion in 2016! Read More →

Last week Impact Radius was 'exposed' to the inaugural Digital World Expo (#DWEXPO) - a next gen marketing conference held at the prestigious Las Vegas Mirage resort. Ignoring the "What happens in Vegas stays in Vegas" rule, we're going to share a little about what happend on our trip. Read More →

The Las Vegas strip will be filled in a few days with legions of digital marketers all arriving for the inaugural Digital World Expo, held at the MGM MIRAGE, September 25-27, 2011.

One man that knows a thing or two about Las Vegas (and next gen advertising) is conference organizer, and former Interactive Marketing Director of Cirque du Soleil, Cox Communications, Wynn Resorts, and the MGM MIRAGE, Shawn Rorick. Read More →

Advertisers are constantly in search of the right data to provide them new insights into their marketing efforts. This all important data is what allows them to optimize their return on ad spend (ROAS). The question many advertisers ask themselves is, “am I seeing the whole picture?” The old adage, “you don’t know what you don’t know” keeps a lot of marketing executives up at night.

Most advertisers rely on their analytics solutions to measure the effectiveness of their marketing channels. Typical analytics solutions use a “passive” tracking method that simply reads the referring URL data to determine the media sources. This type of tracking provides general information that is “good enough” to make general marketing decisions. It is similar to how surveys are conducted. The premise being you only need to measure a subset of the data to get a general idea of what the whole is doing. The challenge with good enough data is it never matches up with other internal or third-party data, making it difficult to rely wholly on the data from any of these sources. Discrepancies in data can be as high as 80%! When dealing with large marketing budgets, even a 10% discrepancy can be tough to stomach.

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Hello world! We are really excited to finally get our blog up and running. It coincides with a lot of other exciting changes at Impact Radius. We are ending our beta and going into full release with Impact Radius 2.0. We also just redid our website to showcase our new products and services. And last but not least, we are celebrating our successes over the past 20 months with tremendous growth, new technologies, and powerful agency partnerships. Read More →