Performance marketing insights, discussions and expertise

The Holy Grail of Affiliate Marketing Metrics

By on August 25, 2016

Affiliate managers are always looking for data to better optimize their affiliate program. There is exponentially more data available today than just 5 years ago. This can cause us to become overwhelmed or paralyzed because we don’t know how to make sense of it all. So the question I am asked most frequently is “Exactly […]

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Partner Management Tips for Busy Affiliate Managers

By on August 11, 2016

The phone’s ringing… you pick it up… it’s one of your affiliates. They launch into questions, but you’re not even sure who it is! You scramble to find emails, but to no avail – you’ll have to talk later. How embarrassing! Building a successful affiliate program requires solid partner relationship management skills. Your affiliates count […]

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How to Choose a Marketing Attribution Model

By on August 8, 2016

Choosing the right marketing attribution model for your business is important, but which one is right for you? With the increase in digital activity and data surrounding the customer’s journey this decision sure has become more challenging. Below is a cheat sheet that shows the pros and cons of marketing attribution models and how new technologies are changing […]

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