Performance marketing insights, discussions and expertise

Facebook’s Measurement Snafu Raises The Need For Unbiased Verification

By on May 18, 2017

Originally written by Tobi Elkin of MediaPost. As advertisers are demanding more transparency from their technology and media partners, including transparency on how digital media is measured, Facebook’s metrics snafus continue to mount. This week, the social media giant issued another mea culpa, and said it is offering refunds to advertisers after finding a bug […]

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Confessions of a verification firm data scientist: It’s good when Facebook errs

By on May 16, 2017

Originally written by Ross Benes of Digiday. Throughout the ad supply chain, at some point everyone has motivation for schadenfreude. For the latest installment of our anonymous Confessions series, we talked to a data scientist at a verification vendor who works with publishers, agencies, brands and programmatic platforms. The data scientist said that he roots for […]

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Ad network takes steps to reduce fraud

By on May 11, 2017

Originally written by Maria Korolov of CSO Online. The fraud rates for online ads are scary, with advertisers losing billions of dollars each year. Last week, Pixalate released a report showing that 35 percent of U.S. desktop ad impressions sold through programmatic advertising networks are fraudulent. Programmatic ads are those purchased through online networks, often through […]

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TAG Awards Forensiq Industry Certification against both Piracy and Fraud

By on April 13, 2017

Read the original announcement on PRNewswire.     Forensiq, a leader in ad fraud detection and prevention, is proud to announce today that it has received The Trustworthy Accountability Group’s (TAG) “Certified Against Piracy” and “Certified Against Fraud” Seals. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain and […]

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Mobile Apps Are A Goldmine For Fraudsters

By on April 10, 2017

Originally posted on eMarketer. Q&A with Amit Joshi, Director of Product and Data Science Forensiq. Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

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As verification services grow, agencies and publishers duel over who pays

By on April 5, 2017

Originally written by Ross Benes for Digiday. Publishing execs spend a lot of time thinking about who will pay for vendor fees, and these anxieties aren’t going away. As fake news, viewability, methbot and platform measurement errors created problems for advertisers over the past year, the demand for third-party verification increased. As these services become […]

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Impact Radius Unveils New York Office on Park Avenue as Company Continues Global Expansion

By on March 29, 2017

Read the original announcement as posted by PRNewswire. The Company’s Foray into New York City highlights its Rapid and Consistent Growth NEW YORK, March 29, 2017 /PRNewswire/ — Today, Impact Radius, a fully-integrated suite of products for performance marketing, ad fraud detection and media attribution & analytics, is proud to announce the opening of its brand […]

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Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

By on March 14, 2017

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […]

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