Performance marketing insights, discussions and expertise

Gartner’s Market Guide Recognizes Impact Radius

By on October 24, 2016

Gartner just recognized Impact Radius as a provider in its Market Guide for Attribution and Marketing Mix Modeling. Gartner’s report addresses the growing challenge of measuring the true impact of marketing investments. The guide aims to help marketers navigate their options by providing an objective view of the vendors in this space. Impact Radius was […]

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How Tech Giant, Lenovo, Unified Its Global Affiliate Program [Case Study]

By on October 11, 2016

Streamlining processes and finding efficiencies is important to every business, but the bigger the company, the bigger the stakes. A multi-billion dollar global organization cannot afford to let communication breakdowns and inconsistent best practices get in the way of success. When tech giant, Lenovo, noticed that its global affiliate program needed a refresh it tackled […]

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The Holy Grail of Affiliate Marketing Metrics

By on August 25, 2016

Affiliate managers are always looking for data to better optimize their affiliate program. There is exponentially more data available today than just 5 years ago. This can cause us to become overwhelmed or paralyzed because we don’t know how to make sense of it all. So the question I am asked most frequently is “Exactly […]

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Partner Management Tips for Busy Affiliate Managers

By on August 11, 2016

The phone’s ringing… you pick it up… it’s one of your affiliates. They launch into questions, but you’re not even sure who it is! You scramble to find emails, but to no avail – you’ll have to talk later. How embarrassing! Building a successful affiliate program requires solid partner relationship management skills. Your affiliates count […]

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How to Choose a Marketing Attribution Model

By on August 8, 2016

Choosing the right marketing attribution model for your business is important, but which one is right for you? With the increase in digital activity and data surrounding the customer’s journey this decision sure has become more challenging. Below is a cheat sheet that shows the pros and cons of marketing attribution models and how new technologies are changing […]

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