Performance marketing insights, discussions and expertise

Impact Radius Unveils New York Office on Park Avenue as Company Continues Global Expansion

By on March 29, 2017

Read the original announcement as posted by PRNewswire. The Company’s Foray into New York City highlights its Rapid and Consistent Growth NEW YORK, March 29, 2017 /PRNewswire/ — Today, Impact Radius, a fully-integrated suite of products for performance marketing, ad fraud detection and media attribution & analytics, is proud to announce the opening of its brand […]

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Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

By on March 14, 2017

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […]

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How traffic resellers trip third-party verification filters

By on February 28, 2017

Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much […]

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It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

By on February 16, 2017

Originally written by Lindsay Rowntree for ExchangeWire. On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on […]

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How to beat the fraudsters

By on February 15, 2017

Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […]

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