The Performance Marketing community is filled with people providing advice. Some of the advice is exceptional while some is not. With all of the changes in the industry, the demand for quality content and actionable insight is essential for people that want to stay ahead. So we decided to do the research for you.
After our exhaustive research in the performance marketing industry, we discovered an elite group of people providing extraordinary advice. Their advice is influencing the industry today and as importantly shaping the future. These individuals are the proverbial movers and shakers, the influencers, the leaders and the motivators. Without them, the industry would be less transparent, less trustworthy, less important.
In compiling our ranking of the Most Influential in Performance Marketing (MIPM), we asked Social Business Guru Mark Fidelman to help us determine the industry’s most influential people. His influence scoring methodology has been covered in the New York Times and Forbes.
We looked at over 400 people and measured their influence using Fidelman’s weighted average formula consisting of Alexa, Klout influence, Google Social Mentions, Google Page Rank, PeerIndex, HowSociable and Twitter followers.
In determining which Performance Marketing thought leaders are most influential the following criteria needed to be met:
- The individual needed to have a substantial online social presence.
- The influencer needed to have a major emphasis on Performance Marketing.
- The Influencer’s content must be educational and not self aggrandizing.
The MIPM formula illustrates how much influence the individual has in relation to the other thought leaders. These influencers were first scored for online influence then compared to one another to create the top 25 ranking. For our purposes, influence is the ability to drive action and engagement – and is based on quality, not quantity.
Here we look at the top 25 influencers with just a few of the scores we considered for this ranking: Twitter followers, PeerIndex and Klout. These are people you need to know.
View and download other sizes of the infographic here.
 |
 |
The Top 25 with Blog and Twitter Accounts
Pingback: Debunking the Top 25 Performance Marketing Influencers List from ImpactRadius.com — MissyWard.com - Affiliate Marketing
Congrats to all of these winners.
Pingback: Top Affiliate Marketing Influencers Named by Impact Radius « Affiliate Marketing Blog by Geno Prussakov
What an honor, and what a fine company! Thank you.
Pingback: Top 25 Performance Marketing Influencers
Pingback: Debunking the Top 25 Performance Marketing Influencers List from ImpactRadius.com | Make Money Online
Pingback: Top Affiliate Marketing Influencers Named by Impact Radius | Mobile Affiliate Now
Pingback: Impact Radius Names Top 25 Performance Marketing Influencers « Earl Designs:: Lake Charles Graphic Design & Printing Services
awesome list of affiliate industry luminaries and best link bait ever.
Pingback: Infographic: Top 25 Influencers In Performance Marketing |WITS ZEN
Pingback: Top 25 Influencers in Performance Marketing - Ian Fernando
Pingback: Top 25 Performance Marketing Influencers | Affaholic.com
Pingback: Top 25 Performance Marketing Influencers | E-investing
Pingback: Listed on the Top 25 Influencers in Performance Marketing — DotCom Evolutions
Pingback: Top 25 Performance Marketing Influencers | Mobile Affiliate Now
thrilled to be a part of the “Top 25 Influence ” list
thank you for creating this valuable data and infographic…
Pingback: Impact Radius Names Top 25 Performance Marketing Influencers » Las Vegas TSG Business News
Pingback: Top 25 Performance Marketing Influencers - Blogging Tips
Pingback: Brett Tabke Named On Impact Radius Top 25 Performance Marketing Influencer List « PubCon
Pingback: Affiliate Marketing 2011: These Are a Few Of Our Favorite Things | Blue Global Media