Radiating Thoughts

When should you shop for “affiliate” or “performance marketing” technology? Three scenarios suggest a review of the latest options: 1. You don’t currently have technology in place and you need it. 2. You have technology but it no longer fits your needs and you’re ready to upgrade. 3. You already have it; it doesn’t do what you need and you’re ready to shut the channel down. Read More →

The Performance Marketing community is filled with people providing advice.  Some of the advice is exceptional while some is not. With all of the changes in the industry, the demand for quality content and actionable insight is essential for people that want to stay ahead. So we decided to do the research for you. After our exhaustive research in the performance marketing industry, we discovered an elite group of people providing extraordinary advice. Their advice is influencing the industry today and as importantly shaping the future.  These are the proverbial movers and shakers, the influencers, the leaders and the motivators.  Without them, the industry would be less transparent, less trustworthy, less important. Read More →

It's always fascinating to participate in a first year marketing conference.  Will the names on the badges be the same ones you see every year, at every event?  Will the same expert panelists share the latest buzz words and acronyms as best practices we all must adopt to be successful?  And will the food be any good? Read More →