Frequently Asked Questions
Q1: What is performance advertising?
Q2: Is my company an advertiser, a media partner or an agency?
Q3: As an individual can I sign-up for Impact Radius?
Q4: Is it free to sign-up to the Directory?
Q5: What if my agency already handles my performance advertising? Can I still work with Impact Radius?
Q6: What if I don’t have a website? Can I still use Impact Radius for advertising on a performance basis?
Q7: Do I need technical resources to get started?
Q8: If my company works with performance advertisers and/or media partners, but we’re not an “agency,” can we still list in the Directory?
Q9: How long does it take to get started?
Q10: Does Impact Radius require exclusivity or a lengthy commitment from my company?
Q11: What advertising channels does Impact Radius support?
Q12: How does Impact Radius differ from an ad network?
Q13: Is Impact Radius an affiliate network?
Q14: How does Impact Radius make money?
Q15: How much does Impact Radius cost?
Q16: How do I sign-up?
Q17: What help resources are available to Impact Radius clients?
Q18: If my company is outside the United States are we still eligible to sign-up for Impact Radius?
Q1: What is performance advertising?
A: When a media partner agrees to promote another company’s products or services and only receives payment for the advertisements if consumers respond with the desired results—completed orders, lead forms, calls or downloads, for example. This is considered performance-based advertising.
Q2: Is my company an advertiser, a media partner or an agency?
A: If your company wants customers to purchase (or seriously consider) its products or services, and is willing to pay for referrals, leads or sales—it is an Advertiser. If your company can reach an audience, and can effectively market other companies’ products or services, and will receive payment contingent on completed transactions—it is a Media Partner.
Q3: As an individual can I sign-up for Impact Radius?
A: Yes, individuals establish member accounts to gain access to the Impact Radius Directory, and, if invited, may receive access to one or more advertiser, media partner or agency platform accounts. Member profiles include individual bio and contact information, as well as links to social network profiles, blogs and industry websites.
Q4: Is it free to sign-up to the Directory?
A: Yes, creating an individual member account gives you FREE access to the Impact Radius Directory; and not only allows you to be invited to accounts on the Impact Radius Platform as required, but is a 'shop window' for you to promote campaigns or media properties you are affiliated with to other users. As a member, you can upload individual biography and contact information as well as links to social network profiles, blogs and industry websites.
Q5: What if my agency already handles my performance advertising? Can I still work with Impact Radius?
A: Yes, Impact Radius has a complete agency module to make it easy for them to manage your performance advertising campaigns on behalf of their clients.
Q6: What if I don’t have a website? Can I still use Impact Radius for advertising on a performance basis?
A: Yes, Impact Radius supports both online and “offline” performance advertising. For instance, if your company can receive sales or leads through a call center, Impact Radius can still track your media partners’ advertising on a performance basis. Or, if your company can reach audiences through traditional media, Impact Radius can track the effectiveness of your promotional efforts.
Q7: Do I need technical resources to get started?
A: Yes, you will need technical resources to implement tracking. If you don’t have your own technical resources, we recommend searching the Impact Radius Directory for companies to outsource to for assistance.
Q8: If my company works with performance advertisers and/or media partners, but we’re not an “agency,” can we still list in the Directory?
A: Yes, in addition to agencies with traditional marketing and advertising services, the agency listings in the Impact Radius Directory may also include technology solutions or service providers across all channels of advertising.
Q9: How long does it take to get started?
A: Establishing a Directory listing is free and takes a few minutes of your time. Additionally, accounts on the Impact Radius Platform are typically set-up and launched in a matter of days.
Q10: Does Impact Radius require exclusivity or a lengthy commitment from my company?
A: No--because Impact Radius was designed for our clients to manage their performance advertising as they see fit.
Q11: What advertising channels does Impact Radius support?
A: Impact Radius supports the following advertising distribution channels: TV, radio, print, out-of-home, web, email, outdoor and mobile.
Q12: How does Impact Radius differ from an ad network?
A: Impact Radius provides advertisers and media partners direct relationships with no intermediary involved. Unlike ad networks, ads are not served into ad placements, rather media partners choose specific offers to run in the inventory available on their media properties.
Q13: Is Impact Radius an affiliate network?
A: No, Impact Radius is not an affiliate network as it simply provides the tools and technology for advertisers, media partners and agencies to efficiently manage creative, track campaigns, maintain campaign budgets, reconcile payments and strategize for improved results. Impact Radius does not get involved in any of the direct relationships other than facilitating payouts via the technology and tools embedded in its platform.
Q14: How does Impact Radius make money?
A: Impact Radius calculates its fees on a performance basis and only when its clients successfully generate results.
Q15: How much does Impact Radius cost?
A: Impact Radius offers highly competitive rates and a unique approach to its fee calculation. Pricing is determined at the relationship level and higher volume activity triggers reduced costs, ensuring Impact Radius’ contribution to a campaign is properly aligned with the advertisers and media partners’ interests.
Q16: How do I sign-up?
A: Details and descriptions of each account are available on the sign-up page.
Q17: What help resources are available to Impact Radius clients?
A: Impact Radius has created a comprehensive Help Center that is deeply integrated within the interface to provide support and assistance, as you need it.
Q18: If my company is outside the United States are we still eligible to sign-up for Impact Radius?
A: Impact Radius has a platform in the US and in the UK. Other global companies may be eligible for participation and should call us to discuss.
Q2: Is my company an advertiser, a media partner or an agency?
Q3: As an individual can I sign-up for Impact Radius?
Q4: Is it free to sign-up to the Directory?
Q5: What if my agency already handles my performance advertising? Can I still work with Impact Radius?
Q6: What if I don’t have a website? Can I still use Impact Radius for advertising on a performance basis?
Q7: Do I need technical resources to get started?
Q8: If my company works with performance advertisers and/or media partners, but we’re not an “agency,” can we still list in the Directory?
Q9: How long does it take to get started?
Q10: Does Impact Radius require exclusivity or a lengthy commitment from my company?
Q11: What advertising channels does Impact Radius support?
Q12: How does Impact Radius differ from an ad network?
Q13: Is Impact Radius an affiliate network?
Q14: How does Impact Radius make money?
Q15: How much does Impact Radius cost?
Q16: How do I sign-up?
Q17: What help resources are available to Impact Radius clients?
Q18: If my company is outside the United States are we still eligible to sign-up for Impact Radius?
Q1: What is performance advertising?
A: When a media partner agrees to promote another company’s products or services and only receives payment for the advertisements if consumers respond with the desired results—completed orders, lead forms, calls or downloads, for example. This is considered performance-based advertising.
Q2: Is my company an advertiser, a media partner or an agency?
A: If your company wants customers to purchase (or seriously consider) its products or services, and is willing to pay for referrals, leads or sales—it is an Advertiser. If your company can reach an audience, and can effectively market other companies’ products or services, and will receive payment contingent on completed transactions—it is a Media Partner.
Q3: As an individual can I sign-up for Impact Radius?
A: Yes, individuals establish member accounts to gain access to the Impact Radius Directory, and, if invited, may receive access to one or more advertiser, media partner or agency platform accounts. Member profiles include individual bio and contact information, as well as links to social network profiles, blogs and industry websites.
Q4: Is it free to sign-up to the Directory?
A: Yes, creating an individual member account gives you FREE access to the Impact Radius Directory; and not only allows you to be invited to accounts on the Impact Radius Platform as required, but is a 'shop window' for you to promote campaigns or media properties you are affiliated with to other users. As a member, you can upload individual biography and contact information as well as links to social network profiles, blogs and industry websites.
Q5: What if my agency already handles my performance advertising? Can I still work with Impact Radius?
A: Yes, Impact Radius has a complete agency module to make it easy for them to manage your performance advertising campaigns on behalf of their clients.
Q6: What if I don’t have a website? Can I still use Impact Radius for advertising on a performance basis?
A: Yes, Impact Radius supports both online and “offline” performance advertising. For instance, if your company can receive sales or leads through a call center, Impact Radius can still track your media partners’ advertising on a performance basis. Or, if your company can reach audiences through traditional media, Impact Radius can track the effectiveness of your promotional efforts.
Q7: Do I need technical resources to get started?
A: Yes, you will need technical resources to implement tracking. If you don’t have your own technical resources, we recommend searching the Impact Radius Directory for companies to outsource to for assistance.
Q8: If my company works with performance advertisers and/or media partners, but we’re not an “agency,” can we still list in the Directory?
A: Yes, in addition to agencies with traditional marketing and advertising services, the agency listings in the Impact Radius Directory may also include technology solutions or service providers across all channels of advertising.
Q9: How long does it take to get started?
A: Establishing a Directory listing is free and takes a few minutes of your time. Additionally, accounts on the Impact Radius Platform are typically set-up and launched in a matter of days.
Q10: Does Impact Radius require exclusivity or a lengthy commitment from my company?
A: No--because Impact Radius was designed for our clients to manage their performance advertising as they see fit.
Q11: What advertising channels does Impact Radius support?
A: Impact Radius supports the following advertising distribution channels: TV, radio, print, out-of-home, web, email, outdoor and mobile.
Q12: How does Impact Radius differ from an ad network?
A: Impact Radius provides advertisers and media partners direct relationships with no intermediary involved. Unlike ad networks, ads are not served into ad placements, rather media partners choose specific offers to run in the inventory available on their media properties.
Q13: Is Impact Radius an affiliate network?
A: No, Impact Radius is not an affiliate network as it simply provides the tools and technology for advertisers, media partners and agencies to efficiently manage creative, track campaigns, maintain campaign budgets, reconcile payments and strategize for improved results. Impact Radius does not get involved in any of the direct relationships other than facilitating payouts via the technology and tools embedded in its platform.
Q14: How does Impact Radius make money?
A: Impact Radius calculates its fees on a performance basis and only when its clients successfully generate results.
Q15: How much does Impact Radius cost?
A: Impact Radius offers highly competitive rates and a unique approach to its fee calculation. Pricing is determined at the relationship level and higher volume activity triggers reduced costs, ensuring Impact Radius’ contribution to a campaign is properly aligned with the advertisers and media partners’ interests.
Q16: How do I sign-up?
A: Details and descriptions of each account are available on the sign-up page.
Q17: What help resources are available to Impact Radius clients?
A: Impact Radius has created a comprehensive Help Center that is deeply integrated within the interface to provide support and assistance, as you need it.
Q18: If my company is outside the United States are we still eligible to sign-up for Impact Radius?
A: Impact Radius has a platform in the US and in the UK. Other global companies may be eligible for participation and should call us to discuss.
