The Number One Way To Gain Insights
Attribution Manager provides an understanding for how your marketing channels and media partners interact and contribute to conversions and sales. Also see how partners play a role in campaign results—all in a single, innovative, cost-effective, and easy-to-use to use analytics platform.
Utilize real-time statistics with quick-generating reports. Simple-to-use analytics provides powerful analysis regarding contribution, summary information, as well as the ability to export the data.
Minimize Spending Overlap
Analytics and reporting help you identify how media channels acts as initiators, supporters, and closers. Discover the value of their contribution and adjust allocation to sources accordingly.
Multiple Allocation Models
Pick between several built-in allocation models to understand contributions to sales from advertising campaigns, or export the data and easily apply your own models.
Entire Consumer Journey Model
Track every single consumer touch-point, including TV, CRM, SEM, SEO, and display buys. Understand the impact display campaigns have on ultimate purchases from your customers.
Consumer Promotions’ Impact
Understand the impact of your consumer promos and coupons, and how they act in the consumer journey towards a sale—an exclusive feature of Impact Radius.
Pay Once, Not Twice
Eliminate double payouts—proper attribution means the end of paying twice or more on the same conversion. Also ensures the right partner is getting paid.
All Impact Radius products are fully integrated—letting you create a custom technology suite as your business grows. Attribution Manager, along with Partner Manager and Tag Manager, can give you a competitive edge.