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Tag Management for Retailers: A Use Case
Today’s retail marketers need technology solutions that help drive results and prove the value of their initiatives. Some key challenges they face in doing this are balancing revenue growth with cost reduction, understanding the effectiveness of all media and promotions, and responding to shifts in consumer behaviors. Impact Radius' Foundation solves for these challenges and much more. Tag Management: An Overview
Today’s digital marketers rely on tags. Whether deployed site-wide or on selected pages, managing code snippets is often a slow and unnecessarily dificult process. Foundation™ by Impact Radius helps solve the challenges marketers face when working with multiple tags. CoalitionTM - The Best Platform for Managing Corporate Referral Partners
Coalition automates all aspects of acquiring, managing, optimizing, and paying your corporate referral partners and sales agents—all in a single, innovative, cost-effective, and easy-to-use platform.
Learn More ›OriginationTM - Easy-To-Implement, Reliable Call Tracking
Origination tracks pay-per-call performance and conversions by partner and media source, uncovering new ways to expand distribution.
Accurately attribute calls, plus dynamically change the telephone numbers on a website to match the ones assigned to a specific media channel.
Learn More ›A Buyer's Guide to Affiliate Management Software
This buyer’s guide is designed to help companies and agencies research and select the correct management software to effectively manage a performance (affiliate) marketing program. Performance marketing is a cost-effective channel and provides online advertisers the ability to partner with companies that refer leads, sales, calls, and downloads on a cost-per-action (CPA) basis.This guide features a detailed breakdown of the different feature sets and provides guidance in selecting a solution to fit your business objectives, and marketing goals. It includes a comprehensive overview of the major features and contrasts the differences between Software-as-a-Service (SaaS), affiliate network, and in-house solutions.
Top 12 Marketing Challenges Solved for 2012
This Top 12 Solutions booklet is not abstract theory. We provide concrete answers and tools to help you navigate the challenges of
2012. The solutions stem from our #2012Marketing Challenges blog series released at the end of 2011.
From free tools, statistics, advanced resources, and strategic insights from our senior staff and expert guest authors - we hope this report will help you navigate your way to marketing excellence in 2012.
Read the blog series summary
A Buyer's Guide to Conversion Attribution Reporting
This buyer’s guide is designed for marketing executives, marketing agencies, and companies looking to gain marketing efficiencies with an integrated approach to multi-channel attribution. The marketplace for attribution reporting is relatively nascent and is comprised of dozens of solution providers with widely different attribution methodologies, technology approaches, and features sets. While only 24% of companies in retail, financial services, publishing, and marketing services have adopted attribution reporting, those companies that make the investment into attribution solutions typically see an average of 18% to 26% increase in ROI on the optimized marketing spend.
Everything You Wanted to Know About Tag Management
Research shows that every one second delay can lead to a 7% loss in conversions. Consider that the typical eCommerce webpage has between 15-20 tracking tags on it. Each tag takes ¼ of a second to load, meaning if 15 to 20 tags are waiting to fire then
your customers could wait up to five seconds.
This guide offers a comprehensive look at the major features of Universal Container Tags (UCT) , and outlines some pretty convincing reasons why you should employ a ‘super tag’ to whip all those disorganized little snippets of code into a lean, profit-optimizing eCommerce machine.
Top 25 Performance Marketing Influencers Infographic
The Performance Marketing community is filled with people providing advice. Some of the advice is exceptional while some is not. With all of the changes in the industry, the demand for quality content and actionable insight is essential for people that want to stay ahead. So we decided to do the research for you.
Our infographic lists the top 25 influencers with just a few of the scores we considered for this ranking: Twitter followers, PeerIndex and Klout.
Read the full study on our blog
FoundationTM - The Most Comprehensive Way To Track Results
Foundation tracks all conversions—with or without a click—and provides real-time campaign performance in an aggregate view of all your marketing channels.
See a real-time aggregate view of all your marketing channels’ performance. Plus easily place tracking pixels and de-dupe partner payments.
Learn More ›GenerationTM - The Best Platform for Managing Your Media Partners
Generation automates all aspects of acquiring, managing, optimizing, and paying your performance-advertising media partners—from affiliates and publishers to key strategic partners—all in a single, innovative, cost-effective, and easy-to-use to use platform.
Learn More ›© 2013 Impact Radius All Rights Reserved.
