Keeping You Informed
Access to leading knowledge that can improve your marketing programs.
This Top 12 Solutions booklet is not abstract theory. We provide concrete answers and tools to help you navigate the challenges of
2012. The solutions stem from our #2012Marketing Challenges blog series released at the end of 2011.
This buyer’s guide is designed for marketing executives, marketing agencies, and companies looking to gain marketing efficiencies with an integrated approach to multi-channel attribution. The marketplace for attribution reporting is relatively nascent and is comprised of dozens of solution providers with widely different attribution methodologies, technology approaches, and features sets.
Research shows that every one second delay can lead to a 7% loss in conversions. Consider that the typical eCommerce webpage has between 15-20 tracking tags on it. Each tag takes ¼ of a second to load, meaning if 15 to 20 tags are waiting to fire then
your customers could wait up to five seconds.
The Performance Marketing community is filled with people providing advice. Some of the advice is exceptional while some is not. With all of the changes in the industry, the demand for quality content and actionable insight is essential for people that want to stay ahead. So we decided to do the research for you.
Foundation tracks all conversions—with or without a click—and provides real-time campaign performance in an aggregate view of all your marketing channels.
See a real-time aggregate view of all your marketing channels’ performance. Plus easily place tracking pixels and de-dupe.
Learn More ›Generation automates all aspects of acquiring, managing, optimizing, and paying your performance-advertising media partners—from affiliates and publishers to key strategic partners—all in a single, innovative, cost-effective, and easy-to-use to use platform.
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