Collaboration is instrumental to our industry's success. Available here are links to respected colleagues' work or Impact Radius authored articles highlighting best practices, tips for success or relevant industry perspectives.
04/05/2010
Analytics Tip #17: Calculate Customer Lifetime Value Read more:
Occam's Razor by Avinash Kaushik
In this post, Avinash welcomes friend, In this content-rich post, Avinash invites David Hughes, co-founder of The Email Academy to discuss the importance of advertisers calculating--and paying media partners accordingly--the lifetime value of their custom
Analytics Tip #17: Calculate Customer Lifetime Value Read more:
Occam's Razor by Avinash Kaushik
In this post, Avinash welcomes friend, In this content-rich post, Avinash invites David Hughes, co-founder of The Email Academy to discuss the importance of advertisers calculating--and paying media partners accordingly--the lifetime value of their custom
03/25/2010
SES 2010: Affiliate Marketing Forum
Search Engine Strategies, New York
Check out the upcoming SES event in New York and be sure to take part in the Affiliate Marketing Form on Day 3 of the conference. Impact Radius’ very own Todd Crawford will be on the Affiliate Marketing 3.0 panel. Conference dates: March 22 – 26, 2010
SES 2010: Affiliate Marketing Forum
Search Engine Strategies, New York
Check out the upcoming SES event in New York and be sure to take part in the Affiliate Marketing Form on Day 3 of the conference. Impact Radius’ very own Todd Crawford will be on the Affiliate Marketing 3.0 panel. Conference dates: March 22 – 26, 2010
02/15/2010
AffBook | Best Practices
AffBook
Scott Jangro a recognizable and respected colleague shares best practices from his more than a decade in the affiliate marketing industry.
AffBook | Best Practices
AffBook
Scott Jangro a recognizable and respected colleague shares best practices from his more than a decade in the affiliate marketing industry.
12/29/2009
McKinsey Stresses Importance of Multichannel Retailing
Affiliate Marketing Blog
Discussion of the McKinsey & Company multichannel retailing study and the opportunity if marketers can get the mix right.
McKinsey Stresses Importance of Multichannel Retailing
Affiliate Marketing Blog
Discussion of the McKinsey & Company multichannel retailing study and the opportunity if marketers can get the mix right.
11/17/2009
Strategies Session #7: Trademark Talk, Affiliate Style
Affiliate Marketing Plan – Make Yours
Todd Farmer leverages his experience and relationships to share information to assist in making you a successful affiliate marketer. We find the podcasts of particular interest and value.
Strategies Session #7: Trademark Talk, Affiliate Style
Affiliate Marketing Plan – Make Yours
Todd Farmer leverages his experience and relationships to share information to assist in making you a successful affiliate marketer. We find the podcasts of particular interest and value.
09/10/2009
The State of CPA
The CPA Guy
A report by Jim Lillig reviewing CPA network distribution trends for advertisers, networks and publishers.
The State of CPA
The CPA Guy
A report by Jim Lillig reviewing CPA network distribution trends for advertisers, networks and publishers.
05/11/2009
As See (Often) on TV!
Wall Street Journal
An overview piece by Wall Street Journal’s Shelly Banjo, reviews the direct-response television, or DRTV opportunity. Be sure to listen to the related podcast, “Benefits of Infomercials.”
As See (Often) on TV!
Wall Street Journal
An overview piece by Wall Street Journal’s Shelly Banjo, reviews the direct-response television, or DRTV opportunity. Be sure to listen to the related podcast, “Benefits of Infomercials.”
