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Guides
A Buyer's Guide to Affiliate Management Software
This buyer’s guide is designed to help companies and agencies research and select the correct management software to effectively manage a performance (affiliate) marketing program. Performance marketing is a cost-effective channel and provides online advertisers the ability to partner with companies that refer leads, sales, calls, and downloads on a cost-per-action (CPA) basis.This guide features a detailed breakdown of the different feature sets and provides guidance in selecting a solution to fit your business objectives, and marketing goals. It includes an overview of the major features and the differences between Software-as-a-Service (SaaS), affiliate network, and in-house solutions.
A Buyer's Guide to Conversion Attribution Reporting
This buyer’s guide is designed for marketing executives, marketing agencies, and companies looking to gain marketing efficiencies with an integrated approach to multi-channel attribution. The marketplace for attribution reporting is relatively nascent and is comprised of dozens of solution providers with widely different attribution methodologies, technology approaches, and features sets. While only 24% of companies in retail, financial services, publishing, and marketing services have adopted attribution reporting, those companies that make the investment into attribution solutions typically see an average of 18% to 26% increase in ROI on the optimized marketing spend.
Everything You Wanted to Know About Tag Management
Research shows that every one second delay can lead to a 7% loss in conversions. Consider that the typical eCommerce webpage has between 15-20 tracking tags on it. Each tag takes ¼ of a second to load, meaning if 15 to 20 tags are waiting to fire then
your customers could wait up to five seconds.
This guide offers a comprehensive look at the major features of Universal Container Tags (UCT) , and outlines some pretty convincing reasons why you should employ a ‘super tag’ to whip all those disorganized little snippets of code into a lean, profit-optimizing eCommerce machine.
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