Founded by a veteran team of performance-advertising experts, Impact Radius is an innovative, forward-thinking technology designed specifically for the performance advertising and direct response advertising industries. Our focus is on “your view,” to enable your company with unique tools and services for reaching business goals faster.
As a co-founder, Per Pettersen brings significant experience in Internet advertising, technology innovation and high-growth business launches to Impact Radius.
Since co-founding Estalea in 2004, Per has launched, as founder and co-founder, five businesses leveraging the Estalea model. He personally served as both chief executive officer and chief technology officer for these businesses during their initial development and today is involved primarily as board member and advisor to the independent management teams leading each of the companies. Prior to founding Estalea, Per co-founded and served as senior vice president and chief technology officer of Commission Junction and vice president of technology at ValueClick (NASDAQ:VCLK).
Per earned his Bachelor of Science degree in electrical engineering and his Master of Science in computer engineering from the University of California, Santa Barbara.
As a co-founder, Roger Kjensrud focuses on leading the technology teams and leveraging assets of Estalea to build highly flexible, scalable technology infrastructure geared to drive high-levels of success for Impact Radius clients.
Since co-founding Estalea in 2004, Roger has been instrumental in building the technology infrastructure of five businesses leveraging its model. He personally served as both chief technology officer and vice president of engineering for these businesses during their initial development and is involved as a technology advisor to the independent technology teams of the companies. Prior to co-founding Estalea, Roger served as the director of engineering at Commission Junction and as engineering manager at ITT Industries (NYSE: ITT) in the advanced engineering and sciences (AES) division.
Roger earned his Bachelor of Science and Masters of Science degrees in electrical engineering from the University of California, Santa Barbara, and also earned a Bachelor of Science degree in telecommunications from Gjøvik College of Engineering, Norway.
A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River's affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.
In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities.
Lisa Riolo is an active, dedicated member of the performance advertising community and remains committed to its further growth and achievement. Prior to co-founding Impact Radius, Lisa consulted with high-growth businesses to develop online marketing programs and scale operations. Lisa's previous experience includes serving as senior vice president of business development at Commission Junction, where she played an instrumental role in growing company revenue, and managerial roles at Peet's Coffee & Tea and Bank of America.
Lisa holds a bachelor's degree in psychology from Claremont McKenna College.
Wade Crang has spent the past decade devoted to building and operating Internet-based companies. Prior to co-founding Impact Radius, Wade worked with Estalea, helping build the operations for Savings.com, Terra Matrix Media and LeadPoint. From 1999 to 2005 he held numerous executive positions with Commission Junction where he contributed to growing the company from a small start-up to a global leader in performance marketing. Wade's experience also includes 10 years as a management consultant with Andersen Consulting (now Accenture), Ernst & Young and Price Waterhouse.
Wade holds a bachelor of science in applied mathematics from California Polytechnic University, San Luis Obispo.