By combining the convenience of online management with two-way negotiation features, Impact Radius enables advertisers and media partners to take control of their relationships. No longer are either party relegated to third-party policies or technical limitations. With Impact Radius, media partners can propose new terms to advertisers to ensure they are compensated according to the value of their contribution. And, advertisers can direct promotions specifically based on unlimited business and campaign terms, giving them unprecedented flexibility and control in managing their performance advertising campaigns. Defining their own terms allows media partners and advertisers to take control of their negotiations, which provides a clearer perspective on terms, requirements and results.

At the core of the performance advertising model is the ability to link advertising creative to the desired consumer outcome. Historically, the performance industry has been limited to a few types of tracking mechanisms and to specific creative assets. For true innovation and growth to occur, Impact Radius developed its core creative and tracking functionality with the innovators of the industry in mind. Creative assets in the right formats, with the appropriate tracking attributes for TV, radio, print and online, are easily managed, retrieved and requested. And, built right into the creative management features are unlimited tracking capabilities and the opportunity for media partners to request specific creative or unique tracking attributes for their individualised promotional efforts. If you think it, Impact Radius will track it.

A system with enough flexibility to support the varying needs of each unique performance relationship. Based on your business requirements and operating practices, you define the terms that best suit your cash flow and financial policies. Rather than a one-size-fits-all process, advertisers adjust and individualise the flow of money at the partner level. The partners not only select the amount earned for a valid action—but how frequently the money is exchanged. Advertisers fund their accounts based on scheduled payouts and media partners select the threshold desired to receive payout distributions. In addition to flexible workflows, Impact Radius offers advertisers and media partners greater visibility to the key indicators that shape financial decisions. Risk and opportunity are better assessed—giving advantage to profitable outcomes.

Fundamental to Impact Radius’ business model and product design is a commitment to providing customers access to all critical information and data in near real-time. With the right information at the right time, media partners and advertisers can make strategic decisions that immediately impact the success of their performance advertising efforts. It is with this in mind that Impact Radius built its reporting functionality; first, offering a suite of reports that are easily accessed in an advertiser’s or media partner’s account and secondly, developing an open architecture to deliver event data 24/7 into existing analytic tools for use in inventory optimisation and program management.