Impact Radius in the News
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The new infographic from Impact Radius , showing the top 25 online influencers in the Performance Marketing community, is an impressive array of individuals who sustain community through sharp insight and advice. While some companies try to influence a community of thought leaders, the best ones create or sustain a community of influencers.Nov 10, 2011
As I’ve been an affiliate marketer since the late ’90s, I’ve been around the block a few times, so I’d like to share some points that I strongly believe should be taken into consideration when interpreting this list.Nov 09, 2011
Impact Radius announced a list of the “Top 25 Performance Marketing Influencers” today, based on an Impact Radius independent analysis of the influence of more than 400 performance marketers.Nov 09, 2011
Impact Radius has just announced its version of the Top Performance Marketing Influencers list, ranking 25 affiliate marketing folks “with the most influential blog and Twitter presence”.Nov 09, 2011
Strategic News Service is proud to announce that Impact Radius has been selected as a 2010 FiReStarter company, to be featured at its annual Future in Review technology conference.Apr 23, 2010
Lisa Riolo joins host Linda Woods for another edition of the Affiliate Marketing Insider podcast to discuss her new company, Impact Radius, which just launched last month.Feb 05, 2010
The comments section was chock full of kudos for the (alum) Commission Junction team in launching their latest operation, the multichannel affiliate network Impact Radius.Jan 19, 2010
Attribution needs to be cross-channel ideally and Impact Radius thinks it has 'the right stuff.' Last week, the company announced that its platform would 'connect advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels.'Jan 18, 2010
Started by long time industry veterans Todd Crawford and Lisa Riolo, both have had extensive experience at Commission Junction and in the affiliate industry, the company shows none of the hesitation of a new start-up. This is clear by their move to capitalize on their cutting edge position as Impact Radius announced today that they have secured $6 million dollars in financing led by Redpoint VenturesJan 14, 2010
Impact Radius, a company that promises to tie together cross-platform performance ad programs, has raised a $6 million first round funding led by Redpoint Ventures. The Santa Barbara company is currently in beta in the U.S. and UK.Jan 14, 2010
It’s a meeting place for advertisers and media partners interested in performance marketing in the mediums of online, radio, print and outdoor and television. Centered around a large and open directory, the platform features multichannel creative distribution capabilities and online negotiating tools designed to increase transparency.Jan 12, 2010
To say I was stoked about the service she (Lisa Riolo) and her partners (including Todd Crawford) had built for the affiliate marketing industry would be an understatement.Jan 12, 2010
Geno Prussakov interview with two of the co-founders of Impact Radius, Todd Crawford and Lisa Riolo.Jan 12, 2010
A new advertising platform launches today with the promise of giving marketers a multi-channel approach to performance advertising. Impact Radius gives marketers and media partners - for example a publisher and a display advertiser - the ability to connect directly with one another to plan a campaign.Jan 11, 2010
The new Impact Radius Platform catapults the industry forward once more, putting advertisers running performance campaigns directly in touch with media partners across TV, radio, print, outdoor and online, while providing them with the tools and technology needed to efficiently manage creative, track campaigns, maintain campaign budgets, reconcile payments and strategise for improved results.Jan 11, 2010
From a client perspective, the most exciting part about this is that Impact Radius is introducing what promises to be an open and transparent platform where partners can truly negotiate and optimize their relationships. As a solution provider, Impact Radius is set up to just get out of the way.Jan 11, 2010
The ability to track offline performance-based marketing campaigns is very exciting to me as it’s one of the initiatives that I really believe will finally take off in 2010.Jan 11, 2010
The new advertising platform centers around an open, centralized directory that lists the advertisers, media partners and agencies, as well as tools and technology for the advertisers and media partners.Jan 11, 2010
Founded on the successful blueprint for online performance advertising, Impact Radius says it now offers the tools and technology for TV media to profitably run performance-priced advertising. More reach for advertisers and solid advertising returns for media partners.Jan 10, 2010
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