Successful delivery of a performance advertising campaign is based on the foundation of a solid working relationship between the media partner and the advertiser.

Too often, these two parties are kept so far apart they don't even know they are in a relationship. Impact Radius was founded on the belief that business partners succeed when their communications are direct and their decisions informed. If given the right tools and environment to discover partnership opportunities; to directly define the working relationship; and to connect profitably, results will flourish. Today, advertisers running performance campaigns are connecting to media partners with TV, radio, print and online distribution by leveraging Impact Radius.