Performance marketing insights, discussions and expertise

XOOM Energy Taps Impact Radius To Launch Affiliate Marketing Program

By on March 14, 2018

XOOM Energy, LLC, a Huntersville, N.C.-based energy retailer has launched an affiliate marketing program and tapped Impact Radius’ Partner Manager to track, monitor, nurture, and compensate partners at all points along the sales funnel. The affiliate marketing program is designed to attract influencers and niche websites to promote energy offers to their audiences. XOOM’s entry […]

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At eTail West This Week, ‘It’s All About the Customer’

By on February 27, 2018

In the hot and sunny desert, specifically, Palm Springs, Calif., eTail West is in high gear this week (2/26-3/1). The event’s agenda includes sessions featuring executives from Bonobos, Gap, Office Depot, Petco, Sephora, Shinola, West Elm, and many other retail brands that have gathered this week to talk shop. Luckily for Impact Radius, Regional Director […]

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Give Mobile Fraud The Boot!

By on January 25, 2018

Mobile inventory is under attack from fraud at every turn. To safeguard your inventory you need to educate yourself and take appropriate precautions. Forensiq addresses two of the most prevalent types of mobile fraud — impression fraud and app install fraud — in two guides that take you step-by-step through these types of fraud and […]

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