Performance marketing insights, discussions and expertise

PMI Europe: Building an Attribution Model: Starting Blocks

By on June 28, 2016

Performance Marketing Insights: Europe, the industry’s leading conference, is under a week away and it’s time to start planning your agenda. The two-day conference takes place in Amsterdam and attracts over 1,000 global attendees and 80 speakers. With its focus on creating and converting audiences through performance marketing channels, there is a lot to look […]

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How to Work With Your Creative Team to Drive Results

By on June 7, 2016

Learn best practices to collaborate with your creative team and streamline content creation. There’s been a long history of creative professionals trying to find a perfect harmony between the fluidity of creative design, and the more rigid demands of profit-driven business.  Books like Design Is a Job were written to explain how design is a […]

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