Performance marketing insights, discussions and expertise

How to Drive Quality Financial Services Leads with Your Affiliate Channel

By on July 13, 2016

Performance marketing is an ideal channel for driving leads for financial services companies. It greatly reduces the risks of buying media that may or may not convert into revenues (funded loans, issued credit cards, etc.) downstream. The financial services vertical faces unique challenges with respect to industry regulations, but when addressed head-on these challenges can […]

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Feature Focus: Unique Revenue Reporting

By on July 7, 2016

You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.

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