When our loved ones depart for a journey it is common to send them off with the phrase “Have a nice trip!” We would never wish for turbulent flights or lost luggage. That would be foolish. Likewise, as marketers, we want our customers to have a pleasant journey with our brand.
Today’s digital marketers have everything they could possibly need to be successful. Technological advances have resulted in a vast array of promotional options – personalized messaging, across devices, geo targeted, paid and unpaid, on and offline. Even better, all of this activity can be tracked across the lifecycle so marketers have tons of data to inform […]
Affiliate Summit East 2016 is nearly here! Looking to make it the best yet? We suggest you come prepared. The summit will take place July 31 – Aug 2 at Marriott Marquis, in New York, NY. It offers educational sessions and plenty of opportunity to meet with affiliates, affiliate managers, advertisers, OPMs/agencies, solution providers and […]
As digital marketers, we have seen a lot of changes in the past 20 plus years. The advent of paid search, social, retargeting, and mobile has expanded and complicated our marketing mixes. By leveraging analytics and attribution solutions, many of us now have a clearer picture of the consumer journey and how all of our […]
Have you ever been part of a team’s success only to be overlooked when the win was announced to the world? We’ve all been there. Even if it was completely unintentional (which it usually is), it feels awful and has a lasting effect. When working with our marketing partners, this sort of oversight can damage […]
Affiliate Summit East, which is taking place in New York City from July 31 to August 2, is shaping up to be an exciting event! With over 5,500 expected attendees, 3 tradeshow areas and a variety of tracks and networking opportunities, I am expecting an enjoyable few days. On July 31st at 1pm, I will […]
Performance marketing is an ideal channel for driving leads for financial services companies. It greatly reduces the risks of buying media that may or may not convert into revenues (funded loans, issued credit cards, etc.) downstream. The financial services vertical faces unique challenges with respect to industry regulations, but when addressed head-on these challenges can […]
You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.
Marketers love campaigns, but it is incredibly frustrating to pour time and energy into building the perfect media plan and have limited insight into the results. Now, don’t get me wrong. As savvy marketers, I’m sure you have visibility into the traffic you drive to your website and the number of impressions your display […]