Performance marketing insights, discussions and expertise

Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

By on January 26, 2017

Read the original post by Lindsay Rowntree on ExchangeWire. The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June 2016, speaks exclusively with ExchangeWire about […]

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VertaMedia partners with Forensiq to tackle video ad fraud

By on January 24, 2017

Originally posted on PRNewswire. VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with leading ad fraud protection company, Forensiq. The partnership provides customers with a comprehensive fraud detection solution aimed at eliminating malicious activity such as malware in desktop and mobile video ads to ensure only genuine human impressions […]

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DMG partners with Forensiq on fraud detection

By on January 21, 2017

Originally posted by Sonja Kroll on ExchangeWire. Last week it was Affise, this week Forensiq releases the news that they are teaming up with advertising company DMG to battle ad fraud. Combining Forensiq’s data and DMG’s video dashboard, the two companies want to help video buyers avoid invalid traffic. “It is crucial to utilise data […]

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Impact Radius’ new tool lets brands find more possible partners for affiliate links

By on January 20, 2017

Originally posted by Barry Levine on MarTech Today. Impact Radius is out today with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines […]

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Bellwether reaction: Advertisers told to hold their nerve

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Originally posted on Mediatel. The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report, with confidence at its lowest level in four years. Here, senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on […]

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Inc. names Impact Radius and Acceleration Partners as top affiliate (performance) marketing companies to watch in 2017

By on January 14, 2017

Originally posted on Inc. In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said their leading customer acquisition channels are affiliate programs. And this field […]

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Forensiq help Affise tackle fraudulent traffic

By on January 8, 2017

Read the full news roundup on ExchangeWire. A new integration between Forensiq and performance marketing solution Affise is to improve the quality of mobile inventory. Affise will analyse traffic in real time and detect fraudulent publishers as early as the first few conversions. Forensiq are supplying the tools to detect bots and fraud. Affise-founder Dmitrii […]

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