Performance marketing insights, discussions and expertise

How traffic resellers trip third-party verification filters

By on February 28, 2017

Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much […]

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One on One: CMOs Need a Marketing Platform of Record

By on February 24, 2017

Originally written and recorded by Kim Davis for DMNews. Just a couple of weeks into his new role as CEO at Impact Radius, David Yovanno is an industry veteran. He explains how his wide-ranging experience affords insight into the evolution of Impact Radius from its affiliate marketing roots to a natively integrated marketing platform.

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It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

By on February 16, 2017

Originally written by Lindsay Rowntree for ExchangeWire. On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on […]

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How to beat the fraudsters

By on February 15, 2017

Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […]

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