Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much […]
Originally written and recorded by Kim Davis for DMNews. Just a couple of weeks into his new role as CEO at Impact Radius, David Yovanno is an industry veteran. He explains how his wide-ranging experience affords insight into the evolution of Impact Radius from its affiliate marketing roots to a natively integrated marketing platform.
Originally written by Lindsay Rowntree for ExchangeWire. On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on […]
Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […]
Watch the interview by Monika Komar on PerformanceIn. When it comes to the magnitude of the ad fraud crisis, the numbers speak for themselves – last year alone, eMarketer reported that fake impressions cost advertisers globally $7.2 billion, including over £600 million in the UK alone. As if that wasn’t enough to keep marketers up […]
As posted by Robert Hof on Forbes. Hoping to kick into higher gear, the digital marketing platform Impact Radius today announced it has a new chief executive, the former Marin Software Inc. CEO Dave Yovanno. Yovanno replaces current CEO and co-founder Per Pettersen, who becomes executive chairman and chief strategy officer. Impact Radius sells a […]
Originally posted by Linday Rowntree on ExchangeWire. On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies […]
Read original post by Lindsay Rowntree on ExchangeWire. With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform […]