Performance marketing insights, discussions and expertise

Impact Radius Unveils New York Office on Park Avenue as Company Continues Global Expansion

By on March 29, 2017

Read the original announcement as posted by PRNewswire. The Company’s Foray into New York City highlights its Rapid and Consistent Growth NEW YORK, March 29, 2017 /PRNewswire/ — Today, Impact Radius, a fully-integrated suite of products for performance marketing, ad fraud detection and media attribution & analytics, is proud to announce the opening of its brand […]

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Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

By on March 14, 2017

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […]

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