Performance marketing insights, discussions and expertise

TAG Awards Forensiq Industry Certification against both Piracy and Fraud

By on April 13, 2017

Read the original announcement on PRNewswire.     Forensiq, a leader in ad fraud detection and prevention, is proud to announce today that it has received The Trustworthy Accountability Group’s (TAG) “Certified Against Piracy” and “Certified Against Fraud” Seals. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain and […]

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Mobile Apps Are A Goldmine For Fraudsters

By on April 10, 2017

Originally posted on eMarketer. Q&A with Amit Joshi, Director of Product and Data Science Forensiq. Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

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