Performance marketing insights, discussions and expertise

What it’s like to have the best job in America right now

By on September 24, 2017

Originally written by Anin Cain for Business Insider. Data scientists have the best job in America, according to Glassdoor. The field may be relatively new and occasionally vaguely defined, but one thing’s for sure — it’s also growing. That’s because, in the digital age, the amount of data available is only going to continue to grow exponentially. And we’ll need […]

Read More Next Right arrow

Blockchain: Get Cautiously Excited

By on September 11, 2017

Originally written by Philip Rosenstein for MediaPost. There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising — but the scale is tipping in favor of those who see a bright future for the emergent technology. As detailed in a report by Ryo Takahashi for McKinsey& […]

Read More Next Right arrow

How Machine Learning is Optimising Spending and Eliminating Fraud

By on September 8, 2017

Originally written by Tim Maytom for Mobile Marketing. David A. Yovanno, CEO of Impact Radius, explores how the rise of machine learning won’t just help marketers spend their money in the most efficient ways, it will also help root out fraud, as long as it’s paired with human expertise and judgement. “Artificial intelligence” and “machine learning” […]

Read More Next Right arrow