Performance marketing insights, discussions and expertise

Bob Glazer: Big Brands Want Global Partnership Programs

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Bob Glazer is one of the most distinctive voices in performance marketing today. As Founder & Managing Director of Acceleration Partners, an affiliate and digital marketing agency, Glazer’s an ingenious thinker, entrepreneur, speaker, writer, and author of the 2017 book Performance Partnerships that sought to change perceptions commonly associated with affiliate marketing. Through his book, […]

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Mobile Tracking, Attribution, Partnerships Will Fuel Performance Marketing Growth in 2018

By on December 20, 2017

Sarah Bundy, Founder & CEO, All Inclusive Marketing Inc., is a performance marketing veteran who was recognized in the fall of 2017 by Business in Vancouver’s 2017 Forty under 40 Awards for her forward-looking business acumen and thought leadership. Her 8-year-old Vancouver, B.C.-based firm handles affiliate, influencer, and search marketing in addition to SEO services, […]

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Learn How Airbnb, Adidas, Levi’s & Uber Are Innovating Jan. 7 At Affiliate Summit West

By on December 18, 2017

The year is winding down but our sights are set on Affiliate Summit West (ASW), specifically, Jan. 7, 2018 at 2:30 p.m. when Todd Crawford, Impact Radius’ co-founder and VP, Strategic Initiatives moderates a must-see panel Affiliates to Partnerships: How Large Brands are Innovating. ASW attendees will hear from an all-star panel that includes Ashwin […]

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Impact Radius & Tapad Are Cracking the Cross-Device Code

By on December 13, 2017

We know that consumers today are moving seamlessly across devices and individuals already own an average of 3.64 connected devices. With so many devices and movement between them, it’s no wonder marketers’ view and understanding of the consumer’s journey is fractured. Complex Consumer Journey Let’s start with a typical consumer journey. Say Cassie the Consumer […]

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