By Sara Weiss on April 26, 2016
For many of us, Q2 is off to a great start. With new goals and projects on the horizon, there are neverending challenges. Looking for strategies to help you and your team exceed your current marketing objectives? Look no further. Here are 3 tips to help meet and surpass your Q2 digital marketing goals.
#1 Smash Marketing Silos
You expect your messaging across channels to be consistent – shouldn’t your numbers and reports be too? Pulling from multiple platforms wastes precious time and leaves plenty of room for conflicting data that isn’t directionally correct. For example, what if one team measures a conversion one way, and another team measures it differently? Centralized data will allow you to rely on a single source of truth and make it easier to make sure everyone is using the same measuring stick – preventing discrepancies and giving you reliable data to confidently make decisions.
#2 Prioritize Measurement
If you can’t measure it, you can’t manage it. Prioritizing measurement from the very beginning of any marketing initiative is crucial. When kicking off an initiative be sure you start with a SMART goal (most commonly defined as Specific, Measurable, Achievable, Realistic, and Time-bound). Without baseline metrics, you’ll be hard-pressed to prove how effective (or not) your marketing initiatives have been.
In order to to ensure measurement stays top of mind within your team, query your data often. Don’t just tell your team why measurement is crucial, show them. Curious how your campaigns are doing? Look at the data. Are your initiatives performing up to expectations? What’s the data tell you? Avoid a set-it-and-forget-it mentality, and make sure to monitor your data regularly. With effective measurement and accurate data in place, you can begin to optimize your marketing roadmap.
#3 Dominate Your Data
Big data can be daunting, but it doesn’t have to be. Focus on your KPIs, and create custom reports that help you visualize what you need to know. Don’t drown in the data you are collecting. Spend some time determining the reports that matter the most to your team or organization. Rather than reference dozens of reports that may not solve your marketing questions, focus on the few custom reports that do. Work with a platform that provides the reports that matter to you, with the flexibility to slice and dice your data in search of insights. You’ll know which reports are critical, they are the ones you can’t live without!
Putting these tips into practice will not only help you meet your quarterly goals, but they can help realign your company culture for a more effective and efficient future. Want more advice on how to optimize your marketing impact? Reach out to our team at 805-324-6021.