By Todd Crawford on March 24, 2015
I am looking forward to attending Affiliate Management Days in San Francisco next week (Mar. 31 – Apr.1). This is the seventh event Geno Prussakov has put on since launching AMDays in 2012. I have been fortunate enough to attend six of these events. The content is focused on the affiliate manager role from the advertiser/agency perspective. This is one of the very best conferences from a quality of content perspective. I strongly urge you to attend an AMDays event if you manage or work on an affiliate team.
On Wednesday, April 1, I will be speaking on a keynote panel titled “The Affiliate Industry Evolution: What’s Changing & What’s Ahead?”. My fellow panelists include Brian Littleton, CEO of ShareASale; Desiree Toto, Product Business Develop Lead at CJ; Choots Humphries, Co-President at LinkConnector; and Michael Jones, Head of Affiliate for Eby Enterprise. The panel will be moderated by Robert Glazer, Managing Director at Acceleration Partners.
Later that day I will give a presentation on “Everything You Need to Know About Attribution & Affiliate Marketing” where I will walk through all of the moving pieces for tracking, analyzing and optimizing your performance marketing partnerships using attribution and big data.
I hope to see you there!