Performance marketing insights, discussions and expertise

Attribution and Affiliate Marketing, Learn to Make it Work!

By on July 14, 2016

Affiliate Summit LogoAffiliate Summit East, which is taking place in New York City from July 31 to August 2, is shaping up to be an exciting event! With over 5,500 expected attendees, 3 tradeshow areas and a variety of tracks and networking opportunities, I am expecting an enjoyable few days.

On July 31st at 1pm, I will be presenting a session titled “Attribution and Affiliate Marketing, Learn to Make it Work!” During this session I will provide a simple explanation of how just a few attribution data points can be leveraged to optimize your affiliate program.

My goal is to provide this information in the most simple and actionable way possible so you can get the most from this presentation – avoiding industry jargon and long winded explanations. (Pause for applause!)

For example, by comparing credited revenues to attributed revenues, you can quickly and easily see which affiliates are over or under-valued and make the necessary adjustments. By focusing on simple, yet impactful metrics like these you can optimize your marketing efforts with confidence and drive results.

I look forward to seeing all of you there. Please be sure to bring your attribution questions for the end of the session discussion!

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