Performance marketing insights, discussions and expertise

Aaron Romero
Aaron Romero

Cross-Channel Marketing: 4 Steps to Success

By on November 10, 2015

In today’s multi-channel marketplace, customers are jumping from device to device, channel to channel and media source to media source throughout their buying journeys. Brands are faced with the challenge of marketing to customers who continuously change their buying habits and have no tolerance for brands that fail to deliver what they want, where they […]

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4 Proven Ways to Drive In-Store Sales from Online

By on September 18, 2015

For many organizations, the growth in online traffic and sales has been astonishing over the past few years. However, a bulk of consumer transactions still occurs in physical stores. As a result, marketing teams find great success focusing on driving in-store sales. We get it, but recommend a hybrid approach that bridges the gap from […]

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The Countdown to PMI London 2015: Todd's Panel

By on September 10, 2015

Performance Marketing Insights (PMI) London, the UK’s largest performance marketing conference, is just about 7 weeks away and the long-awaited agenda has finally been released. We’re extremely pleased to announce that Todd Crawford, co-founder and VP of Strategic Initiatives at Impact Radius, will be hosting a panel session on day two of the conference. The […]

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3 Steps to Finding Great Affiliate Marketing Partners

By on September 7, 2015

The importance of affiliate marketing as a marketing channel is palpable; it is one of the most effective channels for advertisers, along with paid search and e-mail, and offers a guaranteed return on advertising spend. To successfully take advantage of affiliate marketing, however, advertisers need to discover the best partners for their programs. Here are […]

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Performance Marketing Insights Europe

By on June 18, 2015

Performance Marketing Insights (PMI) Europe is the world’s leading global performance marketing conference, and for a consecutive year PMI Europe is being held in Europe’s “hippest” city, Berlin. With over 1,000 senior marketing professionals from more than 40 different countries, inspirational keynotes and thought leadership sessions, it’s certainly not to be missed.

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