Performance marketing insights, discussions and expertise

Ashley DeVan
Ashley DeVan
Ashley started her B2C marketing career at Circuit City and led the marketing team that made Circuit City the first national brick-and-mortar specialty retailer to sell consumer electronics online. She was part of the B2C marketing team at Dell managing a $200 million dollar ad budget which led to an increase in unit market share from 17% to 30%. Ashley’s B2B marketing experience includes Citrix, Commission Junction, QAD and Impact Radius. Her mix of B2B and B2C marketing has given her an appreciation of data-driven marketing and the challenges marketers face in today’s digital world. Fun Facts: While Ashley’s not doing her best to come up with creative solutions at work, she loves traveling, scuba diving, cooking, and teaching her labrador retriever Derby new tricks!

The ABCs of Marketing Attribution

By on March 24, 2016

As a marketer working for a SaaS marketing technology company, I am lucky enough to be surrounded by data scientists. We talk a lot about marketing attribution and, even though my undergraduate degree was in math, there were some terms that were new to my lingo. The explosion of data and digital marketing has made […]

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