Traditionally, B2B marketing has taken a different approach to customer acquisition, growth and engagement than B2C marketing. However, the boundaries have become more and more blurred while tactics and strategies have relevance in both markets. Keeping that in mind, why not adopt a few proven B2C methods this year and measure their success in your […]
I’ve heard many fellow marketers exclaim, “I was told there would be no math.” It’s possible those words have even escaped my own mouth. Today, however, the rise of Big Data means math and marketing are inextricably linked — and that’s a good thing.
Big moves here at Impact Radius… literally. We are relocating our downtown Santa Barbara office to a much larger space. We might be slightly slower to respond for the next day or so, but we’re still business as usual. While it is only about 5 blocks away from our current home, we are moving to […]
We survived ad tech SF 2015 — and it was awesome. For two busy days, our booth was full, connections were made, and we got to spread the word about our how we help affiliate and digital marketers maximize their return on ad spend.
Impact Radius is very excited to take our show on the road! Come visit our booth (#1649) at ad:tech San Francisco May 20 and 21. We’ll be set up for live demos and ready to meet with our colleagues, new friends and old. With two jam-packed days of sessions and networking, here’s what our team […]
The 3rd party tracking cookie – long the cornerstone of online ad tracking – is in trouble. With the quantum shift towards mobile devices, the powerhouses in online media and advertising (Google, Facebook and Apple) are moving to new and possibly better ways for advertisers to keep track of users. Enabling tracking across devices is becoming […]