Performance marketing insights, discussions and expertise

Adrienne Cohen
Adrienne Cohen

What B2B Can Borrow From B2C Marketing

By on January 26, 2016

Traditionally, B2B marketing has taken a different approach to customer acquisition, growth and engagement than B2C marketing. However, the boundaries have become more and more blurred while tactics and strategies have relevance in both markets. Keeping that in mind, why not adopt a few proven B2C methods this year and measure their success in your […]

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Moving and Grooving

By on September 3, 2015

Big moves here at Impact Radius… literally. We are relocating our downtown Santa Barbara office to a much larger space. We might be slightly slower to respond for the next day or so, but we’re still business as usual. While it is only about 5 blocks away from our current home, we are moving to […]

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Notes from the Road: The Buzz from Ad Tech

By on May 26, 2015

What’s more, while mobile was certainly on the tip of many tongues, it turned out attribution was the topic we ended up discussing the most. Maybe that’s because we officially launched our Media Manager product and it was great to show off our universal dashboard with unparalleled insight into advertising spend and the customer conversion […]

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Next Stop: ad:tech

By on May 15, 2015

Impact Radius is very excited to take our show on the road! Come visit our booth (#1649) at ad:tech San Francisco May 20 and 21. We’ll be set up for live demos and ready to meet with our colleagues, new friends and old. With two jam-packed days of sessions and networking, here’s what our team […]

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