Performance marketing insights, discussions and expertise

Amit Joshi
Amit Joshi

Blockchain: Get Cautiously Excited

By on September 11, 2017

Originally written by Philip Rosenstein for MediaPost. There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising — but the scale is tipping in favor of those who see a bright future for the emergent technology. As detailed in a report by Ryo Takahashi for McKinsey& […]

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TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

By on August 28, 2017

Originally written by Avinash Duduskar for MarTechSeries. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising. MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi: Online shopping events such as Cyber Monday are susceptible to large […]

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Fighting Ad Fraud Effectively: A Forensiq Case Study

By on July 28, 2017

Read the original post by Adotas. Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns. Because the topic of fraud […]

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Viewability standards have a gaping hole: mobile apps

By on June 6, 2017

Originally posted by Ross Benes on Digiday. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps. In effect, they know the figures reported […]

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Mobile Apps Are A Goldmine For Fraudsters

By on April 10, 2017

Originally posted on eMarketer. Q&A with Amit Joshi, Director of Product and Data Science Forensiq. Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

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My 2017 media resolution: Forensiq’s Amit Joshi

By on January 5, 2017

Originally written for Campaign. 2016 proved to be the year of fraud and misinformation. From the brand safety concerns around fake news sites that bubbled up around the US campaign season to shopper fraud and phishing scams targeting holiday shoppers, we have seen bad actors use new and varied tactics. 2017 is going to continue […]

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3 Predictions About Ad Fraud In 2017

By on December 23, 2016

Originally written for CMO.com. For many of us who monitor digital ad fraud, 2016 marked a sea change in the way brands and agencies think about the money they spend to reach consumers inside mobile apps. After years of ignoring the in-app environment and malicious practices such as device hijacking, major industry players not only acknowledged […]

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Buckle Up: Ad Fraud’s Going to Take Us For a Wild Ride in 2017

By on December 14, 2016

Originally written for AdvertisingAge. It’s certainly been a roller coaster of a year. People from every region, every industry, have experienced some serious 2016-induced whiplash. Even the digital advertising space wasn’t immune to the year’s peaks and valleys. As we predicted last December, although the ad ecosystem has celebrated unprecedented growth and profits, it has […]

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