Performance marketing insights, discussions and expertise

Amy Wright
Amy Wright

Gartner’s Market Guide Recognizes Impact Radius

By on October 24, 2016

Gartner just recognized Impact Radius as a provider in its Market Guide for Attribution and Marketing Mix Modeling. Gartner’s report addresses the growing challenge of measuring the true impact of marketing investments. The guide aims to help marketers navigate their options by providing an objective view of the vendors in this space. Impact Radius was […]

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How to Choose a Marketing Attribution Model

By on August 8, 2016

Choosing the right marketing attribution model for your business is important, but which one is right for you? With the increase in digital activity and data surrounding the customer’s journey this decision sure has become more challenging. Below is a cheat sheet that shows the pros and cons of marketing attribution models and how new technologies are changing […]

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