As Content Marketing Manager at Impact Radius, Amy spends her days thinking about the challenges faced by modern marketers and how to help them achieve their goals. When she’s not crafting and sharing marketing stories, she loves to read, travel, hike and spend time with her family.
Connect with Amy on Twitter: @SocialAmyW
The financial services industry is not only highly competitive, but it faces intense regulations that inhibit the acquisition of new business. Companies need to be creative to stimulate growth. Financial services vendors who are up for the task have been experimenting with affiliate marketing and experiencing impressive results. Below is an example of one such […]
Gartner just recognized Impact Radius as a provider in its Market Guide for Attribution and Marketing Mix Modeling. Gartner’s report addresses the growing challenge of measuring the true impact of marketing investments. The guide aims to help marketers navigate their options by providing an objective view of the vendors in this space. Impact Radius was […]
Managing a performance marketing program is a lot of work! Affiliate managers are under constant pressure to grow their programs and optimize their partnerships. But doing so isn’t easy. Most affiliate programs reward their partners on last click. But to grow your program you need to look beyond last click. You need to find partners […]
Big data is both a blessing and a curse for marketers. We want to make impactful, data-driven marketing decisions and we possess mountains of data to aid us in this endeavor. So why do we feel so overwhelmed? In this post we will discuss the challenges marketers face with big data and how technology can […]
How smooth is your customer’s journey with your brand? Is their experience the same whether they engage with you online or off, on mobile device or desktop? Do you know who they are when they interact with you across multiple devices? Marketers can’t afford to be in the dark when it comes to the details […]
Choosing the right marketing attribution model for your business is important, but which one is right for you? With the increase in digital activity and data surrounding the customer’s journey this decision sure has become more challenging. Below is a cheat sheet that shows the pros and cons of marketing attribution models and how new technologies are changing […]
When our loved ones depart for a journey it is common to send them off with the phrase “Have a nice trip!” We would never wish for turbulent flights or lost luggage. That would be foolish. Likewise, as marketers, we want our customers to have a pleasant journey with our brand.
Have you ever been part of a team’s success only to be overlooked when the win was announced to the world? We’ve all been there. Even if it was completely unintentional (which it usually is), it feels awful and has a lasting effect. When working with our marketing partners, this sort of oversight can damage […]
Marketers love campaigns, but it is incredibly frustrating to pour time and energy into building the perfect media plan and have limited insight into the results. Now, don’t get me wrong. As savvy marketers, I’m sure you have visibility into the traffic you drive to your website and the number of impressions your display […]