One of the best ways to grow your mobile application is through referral marketing. This is when your customers are incentivized to positively communicate about your app, generating organic buzz and attracting more downloads. Simply put, the customer does the work for you!
Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability […]
It has been shown time and time again that 24% of mobile apps are used just once before being discarded. What can brands and agencies do to encourage consumers to re-engage with their apps? Here are five strategies to keep your downloaders.