Performance marketing insights, discussions and expertise

Edward Seshoka
Edward Seshoka

Mobile App Advertising Segmentation

By on June 22, 2015

Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability […]

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