Performance marketing insights, discussions and expertise

Ted Barthell
Ted Barthell

How Tech Giant, Lenovo, Unified Its Global Affiliate Program [Case Study]

By on October 11, 2016

Streamlining processes and finding efficiencies is important to every business, but the bigger the company, the bigger the stakes. A multi-billion dollar global organization cannot afford to let communication breakdowns and inconsistent best practices get in the way of success. When tech giant, Lenovo, noticed that its global affiliate program needed a refresh it tackled […]

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Partner Management Tips for Busy Affiliate Managers

By on August 11, 2016

The phone’s ringing… you pick it up… it’s one of your affiliates. They launch into questions, but you’re not even sure who it is! You scramble to find emails, but to no avail – you’ll have to talk later. How embarrassing! Building a successful affiliate program requires solid partner relationship management skills. Your affiliates count […]

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Feature Focus: Unique Revenue Reporting

By on July 7, 2016

  You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that. The example below […]

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Share Your Digital Marketing Insights

By on May 4, 2016

It’s time for our annual Voice of the Industry survey where we collect insights from marketing-savvy folks to determine the top trends and technologies in 2016. If you’re an advertiser, we’d love to hear your thoughts. If you take the short survey, we’ll share the results with you AND we’ll enter you in a drawing for a SONOS PLAY:1 speaker […]

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Feature Focus: Reporting Dashboard

By on May 1, 2016

In today’s data-saturated world, the trick is to hone in quickly on the metrics that matter to you. That’s exactly what the Impact Radius reporting dashboard does. When you spend all day running from one task to the next, you may just want the key takeaways presented up front. Right when you log into Impact […]

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Feature Focus: Bar & Pie Charts

By on April 21, 2016

  Visualizing your data is a great way to unlock insights. Columns of numbers don’t always make a story very clear. A simple visual can really make the key takeaway jump out at you. We’re visual creatures after all – in fact, the human brain processes images 60,000 times faster than text! At Impact Radius […]

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Feature Focus: Customer Journey Graphs

By on April 5, 2016

A picture is worth a thousand words, right? Imagine if you had this view of your customer’s journey. Of all the features in Media Manager, this is one that gets people really excited. This level of detail is available for every customer order, showing all the touchpoints they encountered. It’s a powerful way to understand […]

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Feature Focus: Campaign Marketplace

By on February 11, 2016

We made some awesome upgrades to the Impact Radius Campaign Marketplace. There has been a major design overhaul to make the interface more visually engaging and help Media Partners find campaigns.  A Featured Partner carousel grabs your attention with large banner images that highlight top Advertisers. Below that are new Marketplace campaigns – now presented […]

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