Streamlining processes and finding efficiencies is important to every business, but the bigger the company, the bigger the stakes. A multi-billion dollar global organization cannot afford to let communication breakdowns and inconsistent best practices get in the way of success. When tech giant, Lenovo, noticed that its global affiliate program needed a refresh it tackled […]
The phone’s ringing… you pick it up… it’s one of your affiliates. They launch into questions, but you’re not even sure who it is! You scramble to find emails, but to no avail – you’ll have to talk later. How embarrassing! Building a successful affiliate program requires solid partner relationship management skills. Your affiliates count […]
You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.
Media tracking needs to provide enough detail to enable informed buying decisions. If you don’t have visibility into certain crucial data points, you’re just taking shots in the dark. By using cost importing and properly tagging your ads, you’ll have the reports you need to determine the exact return on ad spend for each media, […]
It’s time for our annual Voice of the Industry survey where we collect insights from marketing-savvy folks to determine the top trends and technologies in 2016. If you’re an advertiser, we’d love to hear your thoughts.
In today’s data-saturated world, the trick is to hone in quickly on the metrics that matter to you. That’s exactly what the Impact Radius reporting dashboard does. When you spend all day running from one task to the next, you may just want the key takeaways presented up front.
Visualizing your data is a great way to unlock insights. Columns of numbers don’t always make a story very clear. A simple visual can really make the key takeaway jump out at you. We’re visual creatures after all – in fact, the human brain processes images 60,000 times faster than text!
A picture is worth a thousand words, right? Imagine if you had this view of your customer’s journey. Of all the features in Media Manager, this is one that gets people really excited. This level of detail is available for every customer order, showing all the touchpoints they encountered. It’s a powerful way to understand […]
This week we have a special edition episode of the Industry Insiders Spotlight. Todd is at Affiliate Summit West 2016 in Las Vegas, asking industry veterans what they learned in 2015, and what to focus on in 2016. They offer lots of great tips you can apply to your business. Watch Video.