Performance marketing insights, discussions and expertise

Kyle Smith
Kyle Smith

How to Work With Your Creative Team to Drive Results

By on June 7, 2016

Learn best practices to collaborate with your creative team and streamline content creation. There’s been a long history of creative professionals trying to find a perfect harmony between the fluidity of creative design, and the more rigid demands of profit-driven business.  Books like Design Is a Job were written to explain how design is a […]

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What is a Tag Manager?

By on January 12, 2016

Have you ever wondered what a “Tag Management System”, or TMS, is? Wonder no longer! Impact Radius is here to explain the basics of the tag manager. Beginning to understand a tag manager, A.K.A. a tag management system (TMS), can be tough process. These tools can have a high learning curve – but we’re here […]

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Pro Tips for Working with Your YouTube Affiliates

By on December 22, 2015

YouTube affiliates are the rising stars of the CPA partner space. These special partners can promote your products in effective ways to their (sometimes massive) followings. Read on for more details on taking advantage of these unique partnerships. There’s a lot to take in when it comes to YouTube affiliates, but if you have the […]

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