Performance marketing insights, discussions and expertise

IR Marketing
IR Marketing

Reports that Match Your Needs

By on May 17, 2012

Everyday, Impact Radius tracks billions of bits of data for our customers and we’ve created hundreds of reports to help make sense of it all. Some users are interested in knowing the latest performance trends. Others want to see detailed results.  We understand the different roles users play when interacting with our system so we try to match the most appropriate reports for each unique role. And now we’re going a few steps further. With our latest release, the Impact Radius reporting module allows users to better customize the reporting function to their specific needs.

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Automated Clearinghouse Makes You and Your Partners Happy

By on April 10, 2012

Nobody enjoy paying bills. Make your life easier with our financial clearinghouse. We take care of the tedious tasks so you can focus on what’s important – making money! Our financial module is fully integrated with our tracking and electronic insertion order systems. Once you determine how you reward your partners, we take care of the rest. Simply fund your account and Impact Radius will automatically disburse payments to all partners. You never have to worry about missing a payment again!

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#2012Marketing Challenge 7: Consolidating the Digital Marketing Toolset

By on November 3, 2011

One of the biggest draw towards digital for marketers is the ability to track and generate performance data. Everyone needs data, and today even the most amateur of digital marketers have access to a combination of databases, software interfaces and analytic tools to manage campaigns, study web analytics, track media partner conversions and create reports about social influence. The trend towards data has however made data collection and reporting more complex: suddenly, we are all using a myriad of software interfaces, reporting tools and good old fashioned spreadsheets to manage, measure, track and optimize our online marketing campaigns. The challenge becomes the ability to aggregate this data and extract it in meaningful ways for all stakeholders across the organization.

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#2012Marketing Challenge 3: Truly Integrating Online and Offline Media

By on October 20, 2011

At the Web 2.0 Summit, eBay CEO and president John Donahoe said “[The] boundary between online and offline is blurring. Consumers are embracing this, and retailers need help.” Clearly, the buzz around the importance of integrating online and offline deserves its place in conversations. At the same time, though, integration isn’t easy. To achieve true integration of online and offline, we need to think beyond simply including URLs in TV and radio ads, or placing a QR code in your print ads.

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#2012Marketing Challenge 2: Mastering Display

By on October 14, 2011

In the first quarter of 2011, more than 1.11 trillion display ads were delivered to US Internet users. With recent advancements in remarketing and behavioral targeting technology, it’s clear that display advertising is making a huge comeback. And according to Forrester’s recent US Interactive Marketing Forecast, by 2016 advertisers will spend as much on interactive marketing as they do on television advertising today. Display ads in particular will grow from $10.9 billion this year to $27.6 billion in 2016!

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#2012Marketing Challenge 1: Mastering Mobile

By on October 11, 2011

There are two consistent trends in mobile marketing. The first is that consumers are adopting mobile and tablets faster than marketers can adapt to. The second is that marketers announce every year that THIS is the year of mobile.

So why is all the buzz surrounding mobile based on projections rather than execution? Perhaps it boils down to the reality that this exciting and potentially profitable channel is filled with some pretty complex technical, strategic, and creative challenges.

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Meet Impact Radius at A4U Expo London

By on September 21, 2011

Impact Radius will be attending A4U Expo London on 18th and 19th of October. The A4U Expo is the UK’s largest Affiliate and Performance Marketing event and takes place at the Hilton Metropole. We’d love to meet you to talk about what we’ve been doing, discuss new features on our platform or just to catch up over a beer. To get in touch and book a time, email Mike James at michael@impactradius.com.

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