Performance marketing insights, discussions and expertise

Mercedes
Mercedes

Why is My Data Wrong?

By on December 15, 2014

As marketers, we live and breath data. We all want to believe the data we use is accurate, but I think we can all readily admit that it might not be as accurate as we would like. It seems like data discrepancies are now just a part of our lives. Inaccurate data does two things: […]

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