Performance marketing insights, discussions and expertise

Mitch Gibbs, VP of Merchant Management at Ebates
Mitch Gibbs, VP of Merchant Management at Ebates

A Real Super Sunday: Using Mobile Flash Sales to Drive Incrementality

By on October 1, 2015

A retail marketer recently told me, “Our customers only use mobile to do research, not to purchase, so we don’t want to spend a lot of money trying to drive conversions there.” That’s a dangerous assumption. Poor conversion may just mean that you’re not giving your customers a good reason to purchase on their phones […]

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