Performance marketing insights, discussions and expertise

Mark Wrighton
Mark Wrighton

Impact Radius Teams up With Scale Digital in a Performance Marketing Venture

By on July 31, 2017

Read original post by the PerformanceIn Newsdesk. Scale Digital, an affiliate agency founded by former Webgains’ employees Ben Cole and Stephen Kerin, has signed a three-year deal with Impact Radius to be its “performance marketing expert partner”. That means it will use tech from US-based Impact Radius to underpin its performance marketing tracking requirements in […]

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Impact Radius hires four

By on July 24, 2017

Originally written for Research Live. UK – Impact Radius, a suite of attribution, marketing, analytic and fraud prevention products has announced four new hires, including a director. Impact Radius’s suite of products includes offers for media attribution, performance marketing, tag management, mobile analytic and fraud prevention through acquired company Forensiq. Giuseppe Pisaniello (pictured) has been hired as the new […]

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News Snippet – Appnext collaborates with Forensiq

By on July 21, 2017

Originally written by Sonja Kroll for ExchangeWire. A new cooperation between mobile discovery platform Appnext and Forensiq is to improve quality and protect advertisers from buying fraudulent mobile inventory. In the battle against ad fraud, Appnext is not only deploying their own anti-fraud team, but is using Forensiq’s technology to detect human-like bots and decline fraudulent […]

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Transparency vs. in-house measurement tools

By on July 5, 2017

Originally written by Nick Ismail for Information Age. The announcement that Facebook will be launching a new service that will look to allow brands to measure reach and attribution of Facebook and Instagram raises an interesting question: are Facebook looking at this as a way of monetising measurement, or are they adding value to their […]

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So, marketers, what’s in store for the coming year?

By on December 16, 2016

Originally posted on MarketingTech. The tools that underpin performance marketing are increasingly allowing brands to execute successful digital strategies which in turn provide meaningful and personalised experiences for consumers. As a company sitting at the heart of the marketing industry, we expect to see several trends in 2017 that will impact how performance marketers do […]

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