We are thrilled to announce that Clearsaleing is now Impact Radius. We acquired eBay Enterprise’s attribution technology division to deliver a more robust platform that will help marketers quickly and simply turn data into actionable insights.
In most recent digital advertising literature and writings, ROAS, or Return On Ad Spend, has been the dominant metric used by marketers to analyze the success of their marketing efforts – replacing old school metrics like Return On Investment (ROI). In the current digital advertising environment, with so many channels, devices, and strategies, the question […]
Let’s face it, there’s a lot of focus around data-driven marketing these days. It’s clear that it is now a priority in the minds of most CMOs – as it should be. Responsible for the transformation of organizations, data is now front and center, and the incorporation of data-driven marketers has become a top priority. […]
2014 was a fantastic year for our clients and for everyone here at Impact Radius. Going into 2014, we had already reached new heights by partnering with global brands like Target, Advance Auto, and American Airlines. We used that momentum to grow our client base, number of employees, offices and revenue. 2015 certainly looks like […]
Mobile apps are projected to reach $70 billion in annual revenue by 2017. Games are currently leading the pack but that may change going forward. Digi-Capital, the investment bank, said in its mobile apps study that utility and other non-game apps could more than double their percentage share of total app revenue from 26 percent […]
It appears Americans have lost their craze about Black Friday! With the convenience of shopping all the way through December and with discounts starting many days before Black Friday this year is the first time online retail sales in the US (as well for brick-and-mortar) was down year over year. Sales, both in stores and […]
Apple sold a whopping 10 million iPhone 6 and 6 Plus devices in the first weekend. In many ways, the larger-screen phones were Apple playing catch-up with other smartphone vendors such as Samsung, and I am sure investors are keeping a keen eye on the long-term success of the larger phones for Apple. There is […]
Performance marketing, and more narrowly affiliate marketing, has always been a rapidly growing and evolving industry. Along with it, the larger space of digital marketing is moving at a faster pace than ever before, so it is a good time to look at future trends that might change the model. Big Data-driven Insights While there […]