Performance marketing insights, discussions and expertise

Per Pettersen
Per Pettersen

Is ROAS or ROI the Best Metric for Digital Advertising Optimization?

By on October 20, 2015

In most recent digital advertising literature and writings, ROAS, or Return On Ad Spend, has been the dominant metric used by marketers to analyze the success of their marketing efforts – replacing old school metrics like Return On Investment (ROI). In the current digital advertising environment, with so many channels, devices, and strategies, the question […]

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2014 In Review at Impact Radius: Breaking out!

By on January 8, 2015

2014 was a fantastic year for our clients and for everyone here at Impact Radius. Going into 2014, we had already reached new heights by partnering with global brands like Target, Advance Auto, and American Airlines. We used that momentum to grow our client base, number of employees, offices and revenue. 2015 certainly looks like […]

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What will happen to performance marketing?

By on October 7, 2014

Performance marketing, and more narrowly affiliate marketing, has always been a rapidly growing and evolving industry. Along with it, the larger space of digital marketing is moving at a faster pace than ever before, so it is a good time to look at future trends that might change the model. Big Data-driven Insights While there […]

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