Performance marketing insights, discussions and expertise

Per Pettersen
Per Pettersen

Big Data vs Common Sense

By on September 23, 2014

The advent of Big Data technologies has massively expanded the amount of data available and the associated analytics to an almost paralyzing level. To process the data and present it in a meaningful way requires highly sophisticated “Big Data” technology and analytics tools. With all this potentially valuable data, one question on my mind is […]

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7 Reasons to Act on Mobile Now

By on June 26, 2014

Let’s face it. Everyone today is in motion. Like electrons “blinking” in and out of existence, it seems we all need to be everywhere at once. Work, play, love, art, travel — all the pieces  and passions of our life seem to frantically overlap. So it’s not surprising that we’ve gotten positively addicted to our […]

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When will internet advertising overtake TV?

By on June 17, 2014

Q1 Internet Advertising Spend increases 19% Year-over-Year to $11.6B Internet ad spend in the U.S. reached a record $11.6 billion for the first quarter of 2014, according to the Internet Advertising Revenue (IAB) Report released last week. “Interactive advertising is seeing remarkable gains,” said Randall Rothenberg, President and CEO, IAB. “Digital screens are a critical […]

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The Role of Tag Management in Digital Marketing

By on March 4, 2014

Tag Management demystified Tag management is one of those foundational marketing tools that runs on the back-end. While most digital marketers have a basic understanding of tag management applications, they may not fully understand the benefits, feature set, or likely ROI. Admittedly, Tag Management isn’t the sexiest marketing topic. However, when you talk about empowering […]

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Marketing Attribution in 2014

By on February 10, 2014

Marketing Attribution was the hottest thing in 2013 and still a hot topic in 2014, but appears to be losing some momentum as the latest and most important trend in digital marketing. There were several venture backed attribution technology companies, and both Google and Adobe made noise about their offerings. Marketing attribution and “Big Data” analytics […]

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Is Larry Page Crazy (For Killing GAN)?

By on April 17, 2013

Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser.

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Get Connected with REST API

By on April 9, 2012

An Application Programming Interface (API) is a defined method for software applications to communicate with each other. Impact Radius is excited to release a new REST API protocol to help customers streamline and automate tasks. Consider some of these time-saving REST API applications.

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#2012Marketing Challenge 12: Emerging Media Opportunities

By on December 7, 2011

By 2016, Forrester predicts that online advertising spend will overtake TV. Advertisers will spend almost $77 billion online, comprising 35% of overall ad spending.

And with the next evolution of digital channels such as Microsoft’s Kinect, Apple’s iAD, and social gaming platforms such as Zygna taking the centre stage, marketers will have to try a little harder than a QR code, a mobile website, or a social media web 2.0 campaign to keep up in the digital age. The emerging media platforms are racing to amaze their customers with innovative and novel experiences. And marketing has to keep pace.

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#2012Marketing Challenge 10: Executing a 3-Screen Strategy

By on November 17, 2011

Last year, Microsoft released a study on the evolution of a 3-screen media environment. The premise of the study was that marketers need to be aware of the behaviors and attitudes of consumers towards each screen, how consumers expect their different media to work together, and what consumers expect from their media and advertising experiences. As we move into 2012, here at Impact Radius we have been talking to our clients and thinking about the challenge of marketing to the evolving “multi-screen” consumer.

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