Performance marketing insights, discussions and expertise

Phylicia
Phylicia

Tracking Offline to Online Update

By on August 17, 2012

After my last post on tracking offline campaigns to online conversions, I received some helpful feedback from one of our engineers here at Impact Radius, Greg Hall. As I found his notes helpful in further understanding one of the methods discussed for tracking, I wanted to share his input with you.

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Tracking Offline Campaigns to Online Conversions

By on August 13, 2012

With the many initiatives marketers employ everyday, it’s often difficult to figure out exactly which campaigns are successfully influencing consumer actions. And, in a world where so much of our business is done online, it can be particularly difficult to see the impact of traditional offline marketing efforts in the mix. You know your traditional marketing programs play an important role in online conversions, and you want to know which campaigns are driving that success. So how do you do it? And how do evaluate the results in the end?

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Mobile vs Online Marketing

By on August 7, 2012

My iPhone is pretty much glued to my hand. In fact, I rarely use my laptop outside of work to access the internet. This is fairly typical as a recent study showed that 45% of young adults do most of their internet browsing on their smartphones. I know the mobile experience is different than the laptop–but what’s the difference between mobile and online from a marketing perspective?

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What is Tag Management?

By on July 18, 2012

The question today: What’s Tag Management? Originally, I planned to start off researching a question about performance marketing. Except our Santa Barbara office is buzzing about tag management. Since I’m seated between the business teams and product development, I’m perfectly positioned to listen in on all the chatter. Believe me, there’s been a lot of talk about tag management.

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