Performance marketing insights, discussions and expertise

Sara Weiss
Sara Weiss

PMI Europe: Building an Attribution Model: Starting Blocks

By on June 28, 2016

Performance Marketing Insights: Europe, the industry’s leading conference, is under a week away and it’s time to start planning your agenda. The two-day conference takes place in Amsterdam and attracts over 1,000 global attendees and 80 speakers. With its focus on creating and converting audiences through performance marketing channels, there is a lot to look […]

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Live Webinar | How Non-Traditional Partnerships are Changing the Face of Affiliate Marketing

By on May 9, 2016

For many affiliate marketing is synonymous with coupon sites and deal publishers, but these days affiliate marketing is evolving to encompass new players and a wider range of partnerships and capabilities. Technology is enabling direct relationships with influencers who aren’t your typical affiliate. Wednesday, May 25 at 11am PDT The world’s top brands are beginning […]

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Marketing Podcasts We Can’t Get Enough Of

By on April 27, 2016

As a marketer, I am always trying to keep a pulse on how I can improve my quality and quantity of work, to better connect and solve the problems of our clients and customers. One way I keep up on the current trends in marketing is through listening to marketing-focused podcasts. If you’re looking to […]

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3 Tips to Crush Your Q2 Marketing Goals

By on April 26, 2016

For many of us, Q2 is off to a great start. With new goals and projects on the horizon, there are neverending challenges. Looking for strategies to help you and your team exceed your current marketing objectives? Look no further. Here are 3 tips to help meet and surpass your Q2 digital marketing goals. #1 […]

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How to Do a Marketing SWOT Analysis

By on February 9, 2016

New year’s marketing resolutions already not working out as expected? It may be time your team did a SWOT analysis. The new year is underway, and you’ve surely solidified your new year’s marketing resolutions, complete with initiatives and goals for the upcoming year. Are you already running into obstacles trying to conquer that lofty list? […]

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2015 Marketing Year in Review

By on December 30, 2015

2015 was a big year for marketers, as well as Impact Radius!  Join us at we take a look back at our favorite topics of 2015. As expected, 2015 was the year of mobile, but it shared the limelight with many topics that could not — and would not — be ignored. Adblocking, the growing […]

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