Todd is a co-founder of Impact Radius and Vice President, Strategic Initiatives. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multi-channel approach to the performance model, and is a frequent speaker at key industry events. Connect with Todd on Twitter: @toddcrawford
I am looking forward to attending Affiliate Management Days in San Francisco next week (Mar. 31 – Apr.1). This is the seventh event Geno Prussakov has put on since launching AMDays in 2012. I have been fortunate enough to attend six of these events. The content is focused on the affiliate manager role from the […]
It is sometimes easy to forget that “www” stands for “world wide web.” Being online gives you access to the whole planet, so don’t forget to leverage the rest of the world in your affiliate channel. The best affiliate programs have a global strategy even if they only sell domestically. Let’s break down the considerations […]
On January 17, 2010, Impact Radius made its official debut at the Affiliate Summit West conference in Las Vegas. Prior to the launch we were in “stealth mode” for exactly two years. So depending on your perspective, Impact Radius is turning seven or five years old today.
When affiliate marketing started in the late 90’s, the marketing landscape was far less complex. There was no paid search, retargeting, or social media. Today there are more marketing channels and more marketing spend. Back in the old days, you gave your developer a tracking pixel and they hard coded it to your confirmation page. […]
Affiliate marketing has been a successful marketing channel for well over a decade. As the industry has evolved, so has the data that is analyzed as well as the management strategies. One of the biggest and most recent evolutions has been around attribution. By understanding the click path data, affiliate managers can see where and […]
Mobile marketing is the hottest new emerging channel in history. We’ve come a long way since the WAP enabled websites of the early 2000’s. The rise of smartphones and tablets has created a new marketing vehicle eclipsing anything the world has seen based on its adoption, reach, and results. Mobile is finally here to stay. […]
I have read many blog posts over the years about best practices around affiliate programs and thought I would finally chime in with my thoughts on this topic. I want to address a few aspects that I haven’t seen discussed before and provide a different perspective on some that have been discussed at length. I […]
There is no way to completely eliminate fraud in any industry and the affiliate marketing space is no different. When there is a promise of easy money, unscrupulous players will always attempt to be one-step ahead of even the most sophisticated fraud detection systems.
Affiliate programs can be hugely successful for both the advertiser and affiliate. With the right combination of effort and knowledge, your affiliates can spread the word about your products and drive traffic right where you want it – your checkout page. Of course, it’s not as simple as “if you build it, they will come”. […]
Let’s face it – attribution is a dense topic. A lot goes into it. Without oversimplifying, let’s take a quick look at attribution modeling, the benefits of multi-channel attribution modeling, and a few basic models to get started.