Performance marketing insights, discussions and expertise

Back to School Reading List

By on August 26, 2015

reading-recommendationsAs Labor Day approaches and our Facebook feeds fill up with back to school photos, Impact Radius is getting in the spirit too. We asked some of our leadership about their favorite books and put together a recommended reading list for the lifelong learners out there — whether you’re a digital marketing guru, tech fan, data lover or just a fellow reader.

 

 

innovator's dilemma

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
by Clayton Christensen

Pick by: Per Pettersen, CEO

“This easy-to-read book challenges the idea of what it means to be disruptive and what real success looks like. Even though the author focuses on tech, it’s a worthy read for anyone who has ever considered taking a business risk.”

 

 

 

 

affprogram2

Affiliate Program Management an Hour a Day
by Evgenii “Geno” Prussakov

Pick by: Todd Crawford, Vice President of Strategic Initiatives

“An excellent book for the affiliate manager who wants to make sure they are covering all of their bases and managing their time effectively.”

 

 

 

 

prime obsession

Prime Obsession: Bernhard Riemann and the Greatest Unsolved Problem in Mathematics
by John Derbyshire

Pick by: Wade Crang, Vice President of Operations

“Because it is awesome.”

 

 

 

 

 

dataclysm

Dataclysm: Who We Are (When We Think No One’s Looking)
by Christian Rudder

Pick by: Adrienne Cohen, Director of Marketing

“A book that’s as much about language, connection, and culture as it is stats and demographics (also online dating), this is a book that proves that data can be extremely insightful.”

 

 

 

 

 

to sell is human

To Sell is Human: The Surprising Truth About Moving Others
by Daniel Pink

Pick by: Mark Wrighton, Commercial Director EMEA

“This is a great book not focused on hard-line sales, but highlighting that pretty much everybody has to sell (pitch, persuade, negotiate) a product, idea or solution for significant amounts of their day-to-day lives…whether that be external prospects or internal stakeholders. Getting people onboard with your ideas, or perhaps securing a promotion, all involves selling!”

 

 

 

miracle man

Miracle Man
by William R. Leibowitz

Pick by: Michael Head, Vice President of Sales

“This is a great novel that follows a man with super human intelligence throughout his life. It navigates current controversial topics like big pharma and CIA conspiracies while constantly exposing moral dilemmas that are relevant in today’s society. A true page turner, with a great ending, and one of the better books I’ve read in years!”

 

 

 
 

What are your recommended reads?

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