Attracting new customers is essential to the growth of your business, but it is often difficult to find and influence new audiences. In fact, it can cost five times more to reach a new customer than keep an existing one.* Determine how the value of a new vs. returning customer differs for your business, and […]
We’ve been up to big things here at Impact Radius. Giving back is a big deal here at Impact Radius. In our 7th year, we are global — with offices in Cape Town, London, New York and Santa Barbara, we have top-tier clients, and are consistently working to surpass personal and company goals. In short, […]
As Labor Day approaches and our Facebook feeds fill up with back to school photos, Impact Radius is getting in the spirit too. We asked some of our leadership about their favorite books and put together a recommended reading list for the lifelong learners out there — whether you’re a digital marketing guru, tech fan, […]
Every so often, we have the opportunity to reflect on how far we’ve come here at Impact Radius. We try to stop our busy lives and crazy work schedules to celebrate company birthdays, special milestones, and record-breaking quarters. But we were really humbled by this latest achievement: Impact Radius has earned a spot on the […]
For years the industry has claimed that affiliates can drive 20-30% of total online revenues for a brand. Practically speaking, for most advertisers it is more like 5%-15% of total online revenues. This can vary greatly based on a website’s total revenues and overall marketing mix. For example, a small retailer doing $1M in monthly […]
It’s no secret that a compelling advertising offer like discounts, gifts with purchases or rebates can fuel success in the affiliate channel. However, many advertisers find them hard to manage and control. That’s why the Impact Radius platform gives you powerful tools to manage promotions or “deals.”
As a proud industry vet of many an affiliate trade show (I know someone out there remembers the Riviera Hotel at ASW), I’ve picked up a few handy tips to ensure a successful and effective trade show experience. Here are three insider tips on ways to stay productive, have fun and make a good impression […]
Scheduling automatic notifications is a great time-saver and ensures you don’t miss important updates to your Impact Radius account. Our platform allows you to specify various settings regarding what you want to hear about, how often and in what medium.
One of the best ways to grow your mobile application is through referral marketing. This is when your customers are incentivized to positively communicate about your app, generating organic buzz and attracting more downloads. Simply put, the customer does the work for you!