Performance marketing insights, discussions and expertise

Feature Focus: Customer Status Payout

By on September 3, 2015

Attracting new customers is essential to the growth of your business, but it is often difficult to find and influence new audiences. In fact, it can cost five times more to reach a new customer than keep an existing one.* Determine how the value of a new vs. returning customer differs for your business, and […]

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Impact Radius Greater Good Initiative

By on August 28, 2015

We’ve been up to big things here at Impact Radius. Giving back is a big deal here at Impact Radius. In our 7th year, we are global — with offices in Cape Town, London, New York and Santa Barbara, we have top-tier clients, and are consistently working to surpass personal and company goals. In short, […]

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Back to School Reading List

By on August 26, 2015

As Labor Day approaches and our Facebook feeds fill up with back to school photos, Impact Radius is getting in the spirit too. We asked some of our leadership about their favorite books and put together a recommended reading list for the lifelong learners out there — whether you’re a digital marketing guru, tech fan, […]

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Look Who Is 112!

By on August 20, 2015

Every so often, we have the opportunity to reflect on how far we’ve come here at Impact Radius. We try to stop our busy lives and crazy work schedules to celebrate company birthdays, special milestones, and record-breaking quarters. But we were really humbled by this latest achievement: Impact Radius has earned a spot on the […]

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How Big Can Your Affiliate Program Be?

By on August 18, 2015

For years the industry has claimed that affiliates can drive 20-30% of total online revenues for a brand. Practically speaking, for most advertisers it is more like 5%-15% of total online revenues. This can vary greatly based on a website’s total revenues and overall marketing mix. For example, a small retailer doing $1M in monthly […]

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Feature Focus: Deals

By on August 13, 2015

It’s no secret that a compelling advertising offer like discounts, gifts with purchases or rebates can fuel success in the affiliate channel. However, many advertisers find them hard to manage and control. That’s why the Impact Radius platform gives you powerful tools to manage promotions or “deals.”

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