With consumers around the world increasingly taking to the skies and using the internet as their personal travel agent, travel companies are placing a greater emphasis on the potential of performance-based online channels. As a result, the travel and transport industry is investing heavily in online advertising, representing a 14% share of total market spend […]
Mobile, Big Data and the Internet of Things: undoubtedly three of the hottest business buzzwords in the past two years. They all have one thing in common – a shared dependence on technology. Advances in technology over the last few years have opened up a new world of possibilities, and as a result the digital […]
In this episode, Todd talks with Greg Shepard, CEO & President of Affiliate Traction. Greg started the first ever affiliate marketing agency in 1999 and has since grown it into the largest multi-national affiliate agency in the world. Hear how he got started and what sets his team apart.
Love how easy it is to manage ads on Partner Manager? Us too… and we just made it even easier. Users spend a lot of time on our Search Ads page, so we’ve been hard at work making it better than ever. The main improvement that will jump out at you is the awesome new […]
Certain terms get overused and people begin to discount them or have a less than favorable opinion of them. They start out hot, but quickly fall out of favor. I did a quick search and there are dozens of blog posts listing the most overused marketing buzzwords. Here are a few of the most often […]
Todd meets with David Naffziger, CEO of BrandVerity, a company that provides services to detect online brand and trademark abuse. David talks about some of the techniques they use to identify affiliate violations of paid search policies.
Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability […]
Performance Marketing Insights (PMI) Europe is the world’s leading global performance marketing conference, and for a consecutive year PMI Europe is being held in Europe’s “hippest” city, Berlin. With over 1,000 senior marketing professionals from more than 40 different countries, inspirational keynotes and thought leadership sessions, it’s certainly not to be missed.