Performance marketing insights, discussions and expertise

Feature Focus: Ads Inventory

By on July 8, 2015

Love how easy it is to manage ads on Partner Manager? Us too… and we just made it even easier. Users spend a lot of time on our Search Ads page, so we’ve been hard at work making it better than ever. The main improvement that will jump out at you is the awesome new […]

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Why Big Data is Still a Big Deal

By on June 30, 2015

Certain terms get overused and people begin to discount them or have a less than favorable opinion of them. They start out hot, but quickly fall out of favor. I did a quick search and there are dozens of blog posts listing the most overused marketing buzzwords. Here are a few of the most often […]

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Mobile App Advertising Segmentation

By on June 22, 2015

Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability […]

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Performance Marketing Insights Europe

By on June 18, 2015

Performance Marketing Insights (PMI) Europe is the world’s leading global performance marketing conference, and for a consecutive year PMI Europe is being held in Europe’s “hippest” city, Berlin. With over 1,000 senior marketing professionals from more than 40 different countries, inspirational keynotes and thought leadership sessions, it’s certainly not to be missed.

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