Affiliate marketing has been around for over 20 years yet the data we use to measure it hasn’t changed much. Agencies and marketing managers need to be able to demonstrate the value of the affiliate channel as well as the value of individual affiliate partners. In my previous blog post, The Secret to Affiliate Marketing […]
Coming soon! I am expanding our current Impact Radius Industry Insider’s Spotlight series to begin looking at current issues and trends in the performance marketing industry. Using the same one-on-one format, these video interviews with industry insiders will address the top industry issues and trends affecting us all.
Todd chats with Adam Glazer, Co-Founder and Managing Director of Partner Commerce, a performance marketing agency for B2B advertisers. Adam talks about how he got started in the industry and the unique needs of B2B clients.
Did you hear the buzz about our Media Manager launch? Media Manager is a centralized data hub that tracks the performance of all your marketing channels. You can configure crediting logic and get all the reports you need — from the channel level all the way down to individual conversion paths — giving you the […]
1). Keynote by Target.com and Mobile President, Jason Goldberger A true innovator and leader in the Internet Retailer realm, Jason Goldberger is guaranteed to present an insightful keynote. We’ve loved working with Target and can’t wait to see how they continue to grow. Since Jason’s appointment, Target has successfully rebuilt both desktop and mobile versions […]
We survived ad tech SF 2015 — and it was awesome. For two busy days, our booth was full, connections were made, and we got to spread the word about our how we help affiliate and digital marketers maximize their return on ad spend.
Hear from Matt Frary, CEO of affiliate agency SmarterChaos, in this episode of the Industry Insiders Spotlight. Todd finds out about Matt’s career path and how SmarterChaos uses the Impact Radius platform to manage the complex web of performance marketing relationships.
The term “incrementality” has been coming up more and more in discussions about how to evaluate the affiliate marketing channel and individual affiliate partnerships. Advertisers want to know which affiliates are driving these elusive incremental sales so they can better optimize partnerships and the channel as a whole.
Impact Radius is very excited to take our show on the road! Come visit our booth (#1649) at ad:tech San Francisco May 20 and 21. We’ll be set up for live demos and ready to meet with our colleagues, new friends and old. With two jam-packed days of sessions and networking, here’s what our team […]