Performance marketing insights, discussions and expertise

Why is My Data Wrong?

By on December 15, 2014

As marketers, we live and breath data. We all want to believe the data we use is accurate, but I think we can all readily admit that it might not be as accurate as we would like. It seems like data discrepancies are now just a part of our lives. Inaccurate data does two things: […]

Read More Next Right arrow

Dangers of Intra-Affiliate Data

By on December 10, 2014

Affiliate marketing has been a successful marketing channel for well over a decade. As the industry has evolved, so has the data that is analyzed as well as the management strategies. One of the biggest and most recent evolutions has been around attribution. By understanding the click path data, affiliate managers can see where and […]

Read More Next Right arrow

What will happen to performance marketing?

By on October 7, 2014

Performance marketing, and more narrowly affiliate marketing, has always been a rapidly growing and evolving industry. Along with it, the larger space of digital marketing is moving at a faster pace than ever before, so it is a good time to look at future trends that might change the model. Big Data-driven Insights While there […]

Read More Next Right arrow

Big Data vs Common Sense

By on September 23, 2014

The advent of Big Data technologies has massively expanded the amount of data available and the associated analytics to an almost paralyzing level. To process the data and present it in a meaningful way requires highly sophisticated “Big Data” technology and analytics tools. With all this potentially valuable data, one question on my mind is […]

Read More Next Right arrow

7 Reasons to Act on Mobile Now

By on June 26, 2014

Let’s face it. Everyone today is in motion. Like electrons “blinking” in and out of existence, it seems we all need to be everywhere at once. Work, play, love, art, travel — all the pieces  and passions of our life seem to frantically overlap. So it’s not surprising that we’ve gotten positively addicted to our […]

Read More Next Right arrow

iBeacon and Bluetooth Low Energy technology poised to dominate online-to-offline marketing opportunities

By on June 23, 2014

There has been a lot of buzz about iBeacon technology as of late. The technology leverages Bluetooth Low Energy (BLE) to transmit a signal to determine location proximity to an actual beacon device. It’s an alternative to other location based technologies, Global Positioning System (GPS) and Near Field Communication (NFC). There are some advantages to […]

Read More Next Right arrow